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Ford is patting itself on the back today, claiming a tremendous success for its Fiesta Movement social media marketing initiative. According to the American automaker, the Fiesta movement helped drum up interest for the new sub-compact with 6.2 million YouTube views, 750,000 Flickr views and almost 4 million Twitter impressions. In total, Ford claims this results in 125,000 people interested in the new Fiesta.
Exactly how many of those 125,000 will actually purchase a Fiesta remains to be seen, but we have to admit Ford is doing an incredible job on the marketing side these days, from the EcoBoost to the Fiesta.
The Fiesta goes on sale this summer starting from $13,320 for the sedan and $15,120 for the hatch. All models come equipped with a 1.6-liter 4-cylinder engine with 120-hp. Ford rates the car’s fuel economy a 29/38-mpg (city/hwy) for the manual, and 30/40-mpg for the six-speed automatic.
See AutoGuide’s review of the new Fiesta at the link below
Official release after the jump: