Top Viral News Stories of the Week: March 29 – April 5, 2014

Top Viral News Stories of the Week: March 29 – April 5, 2014
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Each day we strive to report the latest automotive news but not all stories are created equal. Some just have a life of our own, especially on social media. Shared heavily on Facebook, Twitter and Google+, here are our most viral news stories from the past seven days. Continue Reading...

Chevy, Ford Most Talked About on Social Media

Chevy, Ford Most Talked About on Social Media
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Chevrolet and Ford continue their dominance at the top of the social buzz report with the two American automakers generating the most online conversations in August. Continue Reading...

Consumers Don’t Want Social Media In Vehicles: Study

Consumers Don’t Want Social Media In Vehicles: Study
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Such “specific” apps include real-time weather forecasting, traffic conditions and parking availability. According to Koslowoski, the research by Gartner demonstrates that “you have to be careful not to confuse the car with your mobile phone or your laptop.” Continue Reading...

Usain Bolt and Nissan GT-R Team up for New Marketing Campaign

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Usain Bolt and Nissan GT-R Team up for New Marketing Campaign
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The new campaign is the first to emerge from Nissan’s new global marketing arm, that was given a brief last year to develop programs that accelerate Nissan brand awareness, as part of the firm’s Power 88 business plan. Continue Reading...

Study Says New Car Buyers Using Social Media to Help with Process

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Study Says New Car Buyers Using Social Media to Help with Process
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Social media is a great way to keep in contact with friends, family and share baby photos with one another, but it can also be used for finding a favorable car dealership. Thats according to a new study released just on the eve of  Facebook’s IPO.  Continue Reading...

‘Liking’ Car Companies on Facebook Makes You Cooler: Study

‘Liking’ Car Companies on Facebook Makes You Cooler: Study
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New evidence suggests there’s a reason behind people flocking to that guy with the cool car, well sort of. Having a hot car and the data in the study probably aren’t very related, but it looks like being a car fan on Facebook means you’re likely to have more friends. According to research conducted by… Continue Reading...

2012 Ford Focus Electric Road Trip Facebook Game Released

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2012 Ford Focus Electric Road Trip Facebook Game Released
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Ford is introducing its latest social media product, the “Plug N Play in Electric City with the 2012 Focus Electric,” a Facebook-based game, ahead of the official release of the Focus Electric EV. The Facebook game gives users and four of his or her friends the opportunity to create a short virtual trip in the new… Continue Reading...

Lotus Press Release Addresses Media Controversy Head-On

Lotus Press Release Addresses Media Controversy Head-On
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Throwing a curve ball right down the media’s throat, Lotus issued a press release today that aimed to disarm and diffuse the flurry of speculation and jokes. It did so by writing in completely unacademic, and some might argue, unprofessional style. Above the text, a borrowed copy of Sniff Petrol’s satirical photo (seen above) that portrays CEO Dany… Continue Reading...

Ford and Facebook Hackathon Generates New App Ideas For SYNC System

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Recently, Ford and Facebook engineers got together for a 24-hour “Hackathon” at Facebook’s Palo Alto campus, brainstorming new ways to socialize the car with one of the world’s most popular social media platforms. This hackaton (it’s a brief, intense coding event with no restrictions that brings programmers together to create breakthrough technology) was the inspiration… Continue Reading...

Subaru Animates Your First Car Experience

Subaru Animates Your First Car Experience
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You never forget your first car, it’s special. Now Subaru wants you to share your story. As part of its 2012 Subaru Impreza campaign, the automaker has launched FirstCarStory.com, a cool site that lets you tell the story of your first car with animation. Using an animation generator, you’re able to lovingly recreate your first car… Continue Reading...

Bendix Brakes Launches Social Media Campaign For Teen Safety and Winter Driving

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Teen drivers need to be extra vigilant on the roads – especially in winter. This isn’t just about distracted driving… it’s also about staying on top of proper car maintenance at a time when roads are at its worst. According to a Consumer Reports survey, 40 percent of drivers postpone car maintenance or repairs, and… Continue Reading...

Toyota’s Spams Twitter in Latest Social Media Campaign

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Toyota’s Spams Twitter in Latest Social Media Campaign
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Toyota wasn’t kidding when it called The Camry Effect “one of the most ambitious social media campaigns we’ve ever implemented.” In the days leading up to the super bowl, Twitter users were spammed by a whole army of Toyota’s verified Twitter accounts. Users who tweeted anything in regards to the big game, especially with hashtags… Continue Reading...
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