The man behind Ford‘s successful social media efforts has left the company. Continue Reading...
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Each day we strive to report the latest automotive news but not all stories are created equal. Some just have a life of our own, especially on social media. Shared heavily on Facebook, Twitter and Google+, here are our most viral news stories from the past seven days. Continue Reading...
For the second straight month, Ford has secured the overall lead in online discussions while both BMW and Toyota surged passed Chevrolet in October. Continue Reading...
Ford generated the most online buzz of any automaker in September according to a report by Phoenix Marketing International. Continue Reading...
Chevrolet and Ford continue their dominance at the top of the social buzz report with the two American automakers generating the most online conversations in August. Continue Reading...
Toyota is picking up the pace when it comes to discussions about the brand on social media, though it still trails domestic heavyweights Chevrolet and Ford according to a new report. Continue Reading...
Lexus has launched its Instagram social media channel (lexususa), kicking it off with a focus on its new 2014 IS with video and images showcasing the sporty sedan. Continue Reading...
It could pay to be a car fan spamming Facebook feeds on February 8, 2013, the day before the 2013 Chicago Auto Show opens to the public. Continue Reading...
Tweeting about problems with your car could help lead to a recall and so could talking about it on Facebook. Continue Reading...
Almost half of drivers ages 18 to 29 use the internet while driving according to a new study by State Farm. Continue Reading...
Brembo, the little Italian company known for its performance brakes, can officially claim more than 100,000 fans on Facebook. Continue Reading...
Such “specific” apps include real-time weather forecasting, traffic conditions and parking availability. According to Koslowoski, the research by Gartner demonstrates that “you have to be careful not to confuse the car with your mobile phone or your laptop.” Continue Reading...
Chevrolet is taking a stab at launching its own community forum and social media hub for auto enthusiasts, calling it The Block. Continue Reading...
The new campaign is the first to emerge from Nissan’s new global marketing arm, that was given a brief last year to develop programs that accelerate Nissan brand awareness, as part of the firm’s Power 88 business plan. Continue Reading...
Imagine if you condensed the time you spend commuting annually into one long stretch. It adds up to about a month and an organization in Canada is looking for individuals willing to do it in one shot for cash. Continue Reading...
Social media is a great way to keep in contact with friends, family and share baby photos with one another, but it can also be used for finding a favorable car dealership. Thats according to a new study released just on the eve of Facebook’s IPO. Continue Reading...
Among the notable names in the automotive industry, Carroll Shelby’s is easily one of the most recognizable. Known for his racing career and for his prowess as an auto tuner and businessman, he is a storied hero to many enthusiasts. Continue Reading...
New evidence suggests there’s a reason behind people flocking to that guy with the cool car, well sort of. Having a hot car and the data in the study probably aren’t very related, but it looks like being a car fan on Facebook means you’re likely to have more friends. According to research conducted by… Continue Reading...
Ford is introducing its latest social media product, the “Plug N Play in Electric City with the 2012 Focus Electric,” a Facebook-based game, ahead of the official release of the Focus Electric EV. The Facebook game gives users and four of his or her friends the opportunity to create a short virtual trip in the new… Continue Reading...
Throwing a curve ball right down the media’s throat, Lotus issued a press release today that aimed to disarm and diffuse the flurry of speculation and jokes. It did so by writing in completely unacademic, and some might argue, unprofessional style. Above the text, a borrowed copy of Sniff Petrol’s satirical photo (seen above) that portrays CEO Dany… Continue Reading...
Recently, Ford and Facebook engineers got together for a 24-hour “Hackathon” at Facebook’s Palo Alto campus, brainstorming new ways to socialize the car with one of the world’s most popular social media platforms. This hackaton (it’s a brief, intense coding event with no restrictions that brings programmers together to create breakthrough technology) was the inspiration… Continue Reading...
You never forget your first car, it’s special. Now Subaru wants you to share your story. As part of its 2012 Subaru Impreza campaign, the automaker has launched FirstCarStory.com, a cool site that lets you tell the story of your first car with animation. Using an animation generator, you’re able to lovingly recreate your first car… Continue Reading...
Teen drivers need to be extra vigilant on the roads – especially in winter. This isn’t just about distracted driving… it’s also about staying on top of proper car maintenance at a time when roads are at its worst. According to a Consumer Reports survey, 40 percent of drivers postpone car maintenance or repairs, and… Continue Reading...
Toyota wasn’t kidding when it called The Camry Effect “one of the most ambitious social media campaigns we’ve ever implemented.” In the days leading up to the super bowl, Twitter users were spammed by a whole army of Toyota’s verified Twitter accounts. Users who tweeted anything in regards to the big game, especially with hashtags… Continue Reading...