AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
With the craze for new smart phone apps continuing unabated, Chevrolet has jumped in with both feet releasing one that ties in with this year’s Superbowl.
Dubbed the Game Time App, it allows users of smart phones and tablets to play trivia related to the game, Tweet each other and participate in polls or contests while watching the Superbowl; with the chance to win prizes from Chevrolet and other game sponsors such as Bridgestone, Motorola, the NFL, Papa John’s Pizza and Sirius XM satellite radio. Among the prizes up for grabs are no fewer than 20 Chevrolet vehicles.
According to GM’s marketing chief Joel Ewanick, the Chevy Game Tim app, “is the first time any company has attempted such a large-scale app, which will enhance the game watching experience and help them engage in the online conversation about the Super Bowl.”
Chances to win a prize, begin the moment a viewer downloads the app to their smart phone or tablet. Upon doing so, each player receives a unique license plate number. If their particular plate appears on a Chevy commercial during the game, or online, they win a new vehicle.
The Game Time App is just one of several Superbowl initiatives being put together by GM’s Bowtie brand; others include game day live stream coverage with advertiser exclusivity on NBCSports.com, teaming up with the NFL and Twitter on the former’s NFL Huddle Site and Twitter’ s “Road to the #Superbowl,” plus automotive exclusivity for the branded USA Today Facebook Superbowl Ad Meter and additional interactivity via Chevy’s own social media channels.
“With these initiatives, the traditional ads on the Super Bowl broadcast and additional initiatives we will announce soon, we expect more than 1.5 billion impressions of our message on game day and beyond,” declared Ewanick.
To download the app, visit the Chevy Game Time site here
It’s October, which means for the performance and aftermarket industries, the annual SEMA Show in Las Vegas is just around the corner.
This year, among other goings on, FIAT and Mopar have joined forces to create the FIAT SEMA Design Challenge, essentially a social media contest in which fans of the little 500 have to come up with a custom design wrap for the car.
Those who sign up have the chance to earn prizes and the vehicle design ultimately selected as the winner will be on display at SEMA from November 1st to November 4th.
According to Laura Soave, head of the FIAT brand in North America, the Design Challenge, “encourages the core values of the FIAT brand; self-expression, inspiration and creativity and there is no better place than the annual SEMA show, where passionate owners and fans can showcase their customized creations. We know just how creative our fans can be and this is an excellent opportunity to showcase their talent and see their designs come to life.”
Pietro Gorlier, who heads up Chrysler’s Mopar brand, also declared that [the FIAT 500] “is the perfect canvas for customization. With more than 150 quality-tested accessories, Mopar can help Fiat 500 fans personalize their ride.”
The contest is open right now and participants can download a vehicle wrap template on the FIAT Facebook page, though bear in mind, submissions must be received by October 5th. The top 10 submissions will appear on said Facebook page, giving fans a chance to vote for their favorite. So, if you think you’ve got what it takes to enter, click on the link below and get cracking.
Audi wants Super Bowl fans to re-define luxury. To kick off Super Bowl week, they’ve taken their quest online using various social media outlets for fans to join the movement.
As of today, you can visit Facebook at audi.us/EstateSale and Twitter at http://audi.us/ProgressIs and RSVP to these social media contests that attempt to give old luxury the heave-ho and usher in a new generation of Progressive Luxury.
The Audi Progressive Luxury Trade-up contest on Twitter, which starts on Thursday, Feburary 3, lets you determine what is the most creative and compelling definition of Progressive Luxury. All you have to do is include the hashtag #ProgressIs and the http://audi.us/ProgressIs URL in your tweets, and you’ll be entered into the contest. If you make it to the top 10, you’ll win a virtual old luxury prize that can be traded in for a real Progressive Luxury prize. One lucky Tweeter will get an exhilarating R8 drive at the Audi sportscar experience in Sonoma, California, which includes a track driving program and exclusive weekend, as well at $25,000 to go to a charity on behalf of the grand prize winner. Starting today, users can visit http://audi.us/ProgressIs to RSVP in advance for the contest. (Also interesting to note is that the #ProgressIs hashtag will make Super Bowl history by being the first time a brand has included a Twitter hashtag in its Super Bowl television advertisement.)
The Facebook fans can get in on the action too. Starting on Supper Bowl Sunday, the Audi Estate Sale Facebook experience wants you to tag old luxury items found within Audi’s Super Bowl spot “Release the Hounds.” It’s another chance to win that Audi Sportscar Experience. To qualify, you need to complete the experience.