Ford is introducing its latest social media product, the “Plug N Play in Electric City with the 2012 Focus Electric,” a Facebook-based game, ahead of the official release of the Focus Electric EV. The Facebook game gives users and four of his or her friends the opportunity to create a short virtual trip in the new… Continue Reading...
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Throwing a curve ball right down the media’s throat, Lotus issued a press release today that aimed to disarm and diffuse the flurry of speculation and jokes. It did so by writing in completely unacademic, and some might argue, unprofessional style. Above the text, a borrowed copy of Sniff Petrol’s satirical photo (seen above) that portrays CEO Dany… Continue Reading...
Recently, Ford and Facebook engineers got together for a 24-hour “Hackathon” at Facebook’s Palo Alto campus, brainstorming new ways to socialize the car with one of the world’s most popular social media platforms. This hackaton (it’s a brief, intense coding event with no restrictions that brings programmers together to create breakthrough technology) was the inspiration… Continue Reading...
You never forget your first car, it’s special. Now Subaru wants you to share your story. As part of its 2012 Subaru Impreza campaign, the automaker has launched FirstCarStory.com, a cool site that lets you tell the story of your first car with animation. Using an animation generator, you’re able to lovingly recreate your first car… Continue Reading...
Teen drivers need to be extra vigilant on the roads – especially in winter. This isn’t just about distracted driving… it’s also about staying on top of proper car maintenance at a time when roads are at its worst. According to a Consumer Reports survey, 40 percent of drivers postpone car maintenance or repairs, and… Continue Reading...
Toyota wasn’t kidding when it called The Camry Effect “one of the most ambitious social media campaigns we’ve ever implemented.” In the days leading up to the super bowl, Twitter users were spammed by a whole army of Toyota’s verified Twitter accounts. Users who tweeted anything in regards to the big game, especially with hashtags… Continue Reading...
DriveSRT posted a sign on their Facebook fan page last week saying they would release a teaser of the 2013 SRT Viper if the number of “likes” they got exceeded 10,000 before February 1. Needless to say, it did so without much difficulty. We published an article last Friday talking about the fan page. The… Continue Reading...
If there’s really such a thing as car porn, then DriveSRT is the fluffer. They’re offering to release a teaser video of the 2013 SRT Viper if their Facebook fan page gets 10,000 hits before February 1. Enthusiasts are aware, but in case you somehow missed it, Dodge discontinued the Viper in 2010 because of money… Continue Reading...
Automakers have seen the benefits that social media can have on its brands, and as a result, are spending more time (and money) cultivating a presence on these online channels. And this effort is paying off – especially for Nissan. Nissan North America has been interacting with fans of its brands through social media and… Continue Reading...
In the run up to the Superbowl XLVI commercial, Lexus is also launching a social media activation tool called “TweetDrive Engineered by Lexus.” Continue Reading...
Mark Zuckerberg, the introverted king of social media, has his fingers in so many pies that it’s starting to look like he grew a few thousand extra hands. To be fair, it’s not so much Zuckerberg having a hand in Mercedes as it is Mercedes integrating Facebook into their new cars. Nonetheless, the fact that… Continue Reading...
German automakers like BMW and Audi aren’t shy about tooting their own horn when it comes to Facebook followers. BMW has long lead the pack and currently lists almost seven million fans on the “social network”. But Facebook isn’t the only social media in town and increasingly Twitter is attracting new users. Here’s it’s not… Continue Reading...
Chevrolet is using social media as a “sampling source”, so if you’ve got some pull on social media hubs, you could be sampling the Chevy Sonic for three days. Working with Klout, a company that rates and ranks a person’s “social influence,” Chevrolet is trying out a new kind of sampling program for people with… Continue Reading...
Nissan Australia is fighting a public relations backlash after it was announced that the winner of a Facebook contest it held turned out to be best friends with a staffer managing the site. Far more than just a free t-shirt or a mug, the winner received a shiny new Nissan Micra, and a $1,250 gift… Continue Reading...
Facebook is more than just checking to see what your friends are up to. Automakers, such as Lexus, are using the social media platform to giveaway some pretty cool prizes to fans. Not too long ago, Lexus held a Facebook contest that gave three lucky fans the chance to win a driving experience in the… Continue Reading...
Starting today, through January 3, 2012 you can feel especially good about buying or leasing a new Subaru.The company kicks off their fourth annual Share the Love event that lasts 46 days and promises to raise as much as $5 million in charitable donations. The company will donate $250 for every new sold or… Continue Reading...
Luxury sportscar manufacturer Aston Martin is celebrating a milestone as they now have over 1-million fans on the social networking site, Facebook. In celebration of this milestone, Aston Martin will lets its ‘fans’ design a special one-off vehicle by answering a series of questions. The most popular answer will decide the specification of “The Millionth… Continue Reading...
MINI does social networking right. Introducing the MINI Motoring smartphone app, available for both Android and iPhone, it allows fellow drivers to share their favorite driving roads with each other. Probably the best automotive app ever created, the only complaint we have is it should have been invented sooner. After making an account, drivers can… Continue Reading...
It really pays off to be connected into social media. And if you’re connected to Yokohama Tire Corporation, you could win a tablet computer. During the upcoming Los Angeles Auto Show, the Yokohama Tire Corporation will be hosting a social media and digital express. For this contest, Yokohama will use Facebook and Twitter to give… Continue Reading...
We crowned it as the number one car in our Top 10 Frankfurt Motor Show list and apparently we weren’t alone, with the 2012 Porsche 911 generating more online buzz than any other vehicle unveiled. According to a study by UK-based Kantar Media Precis, which tracked all news stories from the show, as well as… Continue Reading...
Nissan is promoting the 2012 Versa with some help from social media and comedian Adam Carolla. The My Versa Road Trip gives you the chance to create a virtual road trip for a chance to win a real one. Earlier this week, Nissan launched a MyVersaRoadTrip.com, a Facebook Connect enabled website, where you can create… Continue Reading...
While not everyone is a fan of the new Chevrolet Camaro, it appears that it actually has more admirers than one would think. Not only has it been the best selling sportscar for the last two years, it is now also the most popular car on Facebook. With a fan-base of 1.8-million, the Camaro ,… Continue Reading...
Audi has a legion of dedicated fans. In fact, a recent Visibli study found that the auto brand has more engaged social media followers than even Lady Gaga and Justin Bieber. That must mean these fans have quite a few stories to share about how the German luxury automaker gained their loyalty. Audi wants to… Continue Reading...
BMW Financial Services has jumped on the social media bandwagon with both feet and has introduced a new social navigation mobile app called “The Ultimate Drive.” Created to give drivers a unique mobile and social experience, this app lets users submit their favorite routes and have them shared via other social platforms. The idea of… Continue Reading...