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An example of early adoption, Toyota Motor Sales launched its brand new “Toyota USA” page on Google+ on November 7, 2011.
Dave Nordstrom explains,” As a longtime Google partner, Toyota is pleased to announce our +Toyota USA Page. We are excited to expand our connections with owners, fans, advocates and Toyota associates in a unique environment that can be customized and personalized in ways that are important to us all, and we look forward to tapping into the diverse ways to build a rich, fun environment. Follow us and stay tuned for our forthcoming Google+ Hangout.”
While it may seem like Google+’s 40 million users are only a fraction the size of Facebook’s 800 million plus active users, Toyota’s early establishment into the new social hub from Google may prove to be a marketing and media boon in the future.
Well ahead of the curve, Ford has already established its Google+ page back in July.