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Porsche Design is setting up shop in New York’s trendy Soho district. This is the second Porsche Design store location in New York, and it will outfit affluent shoppers with its luxe line of products.
The new flagship store will not only feature swanky Porsche swag, it will also showcase a designed wall showcasing the brand’s history and a VIP shopping area. Located on West Broadway in Manhattan, the Porsche Design store covers 250 square meters of retail space filled with the brand’s entire range of products. This includes luggage, eyewear, smoking accessories, mobile phones, and the Porsche Design Fashion Collection for women and men.
“With the store in SoHo we are taking the Porsche Design luxury brand to the next level – not only in New York City and the United States of America but globally”, said Dr. Juergen Gessler, CEO of Porsche Design Group. “Porsche Design SoHo is the world’s largest store and brings our philosophy of ‘Iconic Style’ alive. The boutique will not only set its footprint within Lower Manhattan but also become a landmark for shopping enthusiasts around the world. The idea behind that new store and our whole lifestyle matches perfectly with the Manhattanites’ lifestyle.”
In continuing their special edition Coopers named after London boroughs, districts, streets and landmarks, MINI has announced the Soho Edition available to the Mini Cooper Hatch and Convertible and the Cooper D Hatch and Convertible.
The Soho Edition follows up the success of last year’s Soho Clubman Edition, and this year’s Soho Edition will be sold from July 2011 until March 2012. Pricing varies for each model, with the MINI Cooper Soho hatch starting at around $27,300, the Cooper D Soho Hatch comes in at $29,370, the Soho Convertible is $31,020 and the Cooper D Soho Convertible is available at $32,770.
Unique to the Soho Edition is an exclusive White Silver metallic paint that is contrasted by the vehicle’s 17-inch Black Star Bullet wheels. Minor accessories include Bi-Xenon headlights, black interior reflectors and white indicators. For the interior, the Soho Edition has an Anthracite headliner, 3-spoke sport leather steering wheel and Piano Black interior surfaces.