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 |  Jul 13 2010, 2:33 PM


In a clever black and white themed campaign, Kia UK is now offering a new special edition version of the Soul, as well as a special edition version of both the Picanto and Rio small cars. We can’t help but to relate it to Scion’s RS-series releases, where unique paint colors and accessories adorn the vehicle giving it a customized and unique taste from the run-of-the-mill units that leave the lot. And like the numerous Scion versions, this Soul is the latest of four special edition models which include the Burner, Shaker and Samba.

Called the Soul Echo, it will be offered in Clear White or Quartz Black metallic with contrasting features. The white Soul Echo gets black 18-inch wheels and black gloss mirrors with a black stripe kit, while the black Soul Echo gets white detailing. Interior upgrades include black leather and an upgraded audio system with iPod connectivity, along with parking sensors and air conditioning. It retails for around $21,000, but only in the UK.

The Picanto and Rio have a Domino-theme going on with similar white and black exterior colors to choose from with contrasting accents to give it that Domino effect. The Picanto Domino is offered at $12,000 and the Rio Domino is a little shy of $14,000.

We must say that Kia around the world has been doing a fantastic job in marketing their new trendy and affordable platforms to the masses. These customized versions may be taking a page out of Scion’s book, but even the harshest of critics have to admit that the Soul is a great xB contender.

GALLERY: Kia UK Soul Echo, Picanto and Rio Special Editions

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The official press release is available after the break.

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