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 |  Dec 03 2011, 12:00 PM

The Evora GTE is the most powerful Lotus to date, making 444 horsepower with a 3.5-liter v6, but track-bred performance isn’t quite enough to make it pop.

Instead Lotus signed a deal with rapper/producer Swizz Beatz to collaborate on a special line of cars that have hiphop swag. This isn’t the first time an automaker resorted to the rap community for extra buzz, as Funkmaster Flex and Ford had a tie-up earlier in the decade.

Lotus chose the Alvin Ailey’s Opening Night Gala to show off their chrome-adorned special edition Evora GTE. Aside from serous horsepower, the car gets an automated manual transmission and carbon fiber throughout the body, good for shaving off anther 231 pounds.