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Kia Motors is one of the big winners at the first ever Automotive Brand Contest which was organized by the German Design Council. The judge panel declared Kia Motors the worthy winner in four categories. Three kia models were picked as winners for the exterior category, including the compact Sportage SUV, the forthcoming Rio (on sale from September 2011) and the all new Kia Optima (above). Kia was also ranked ‘Best of Best’ in the brand design category, where strategy and focus of the brand’s overall design is rated.
Peter Schreyer, Kia’s chief designer said, “We are all exceedingly proud that Kia Motors has done so well in this new competition, which is very important within the automotive industry. By changing our basic design focus, we have given our brand a face, a distinctive identity.“
Korean car manufacturers Hyundai and Kia have been making quite the buzz lately. From clever marketing campaigns to assistance programs to entice consumers into their products, both manufacturers are now staple competitors in the ever-growing automotive market.
Part of their brilliant success is developing the right partnerships with the right people. Hyundai has done a fantastic job marketing in several forms of motorsports while Kia has signed with the NBA and has targeted the younger crowd with customization as their theme (a la Scion). Both manufacturers have recently announced a partnership with turbocharger manufacturer BorgWarner. Hyundai’s ix35 and Kia’s new Sportage (debut at Geneva 2010) will be equipped with BorgWarner’s fourth generation variable-turbine geometry (VTG) turbochargers. The turbo will complement the 2.0L four-cylinder diesel engine currently found in both vehicles.
There is a whole lot of technical information on BorgWarner’s VTG turbos, but we’re not here to bore you with that. Simply put BorgWarner has replaced straight turbine vanes with a patented S-shaped vane design. This helps improve thermodynamics, response and control. Both vehicles will be available in Europe in the near future. VTG turbos are best known for their debut in the current Porsche 911 Turbo.
Now if only Hyundai could get some Borg Warner VTG technology for it’s 2.0T gasoline engines – which already make as much as 274-hp on cars like the new 2011 Sonata.
[Source: The Car Tech Blog]