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And just like that, it’s officially official. Just a few days ago we heard through the grapevine that the Gemballa brand was indeed coming back with a new CEO and investors, and with a few typed words from their PR personnel, it’s official. Interestingly enough, Andreas Schwarz (new CEO of Gemballa) has been in control since August 16th, reserving the rights of the old company that had already been liquidated. Schwarz chose to shut that one down and founded Gemballa GmBH.
Schwarz comes from a background of upgrading and marketing luxury high-class automobiles and is a “sports car expert.” (Whatever that means). We’re hoping he’s more of a “run a successful business expert” so that the Gemballa brand lives on past a couple of years once the initial investment funding has run dry. They seem to be starting out big however, with 22 employees and development on Porsche‘s Panamera and Cayenne.
The showroom is officially open in Leonberg for customers looking to customize their luxury high-class automobile. Gemballa will be switching to a parts manufacturer and stressing research and development on body kits, wheels, brakes and suspension components. We wish them all the best of luck and we really hope to see bigger and better products out of Gemballa without any of the drama. Let’s save that for an episode of Jersey Shore shall we?
GALLERY: Gemballa’s Fresh Start
Official press release available after the break.