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Back in May, we thought it was the end of Gemballa when Uwe Gemballa went missing (in February) and his wife filed bankruptcy on the company. Most everyone believed that this would be the end of the beloved Gemballa brand but it looks like it won’t fade into the darkness that easily. What is interesting though is that this resurgence of the Gemballa brand will have nothing to do with its original owners and founders being that Uwe Gemballa is still missing.
Andreas Swartz and Steffen Korbach have stepped in, buying the rights to the Gemballa brand along with whatever was lying around. Swartz will be acting as the CEO of the new Gemballa and both plan on making announcements on Monday that will push Gemballa towards more of a true aftermarket manufacturer. They also have plans on tuning the Porsche Panamera and Cayenne in addition to Ferrari’s Enzo.
Instead of offering full out vehicles or stand-alone sets of wheels, Swartz and Korbach are aiming towards Gemballa-branded products that can be purchased as components so enthusiasts can build the cars themselves. Whether or not this is the best direction for Gemballa to go, it’s certainly the most profitable way. It’s easy to see much of the prestige will be diminished of owning anything Gemballa now that anyone can get their hands on it piece-by-piece, but hey – it’s the smart thing to do. We’re just more curious to see how the design of the products will look under new vision. Guess the drama of Gemballa continues…stay tuned!
[Source: Motor Trend]