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 |  Oct 27 2011, 7:15 PM

A few weeks ago, we told you about the mystery surrounding the missing license plate on Steve Jobs’ silver Mercedes-Benz SL55 AMG. Was it a payoff to the cops? Did he have a permit to drive plateless? It turns out he just wanted to be “different.”

iTWire had the chance to talk with Jon Callas, the CTO of Entrust, who had worked at Apple in various senior security roles. And according to Callas, Jobs had found a loophole in California vehicle laws that allowed him to legally and permanently drive without a licence plate.

Taking the Apple motto of “Think Differently” to the roads, Jobs learned that a new car can drive without a licence plate for a maximum of six months. Jobs made a deal with the leasing company: he would swap his old car for a new one during the sixth month of the lease. Jobs always got identical silver Mercedes SL55 AMGs, so one would have to have a very keen eye to be able to spot the differences. This meant that Jobs never owned a particular SL55 AMG for longer than six months, therefore he never had to put a licence plate on it.

[Source: iTWire]

 |  Oct 11 2011, 2:15 PM

Who doesn’t love a good mystery? And here’s one that will have you scratching your head – why did Steve Jobs drive a silver 2007 Mercedes-Benz SL55 AMG without a license plate?

With the passing of the Apple legend last week, lots of interesting facts, info and tidbits are coming to light. And one happens to be that Jobs drove this plateless car for four years without ever getting a ticket.

There are a few theories floating about regarding why Jobs didn’t drive with a license plate, but none have ever been conclusive. As to why he never got a ticket, a search of Carfax on Jobs’ SL55 AMG found that he purchased it new in 2006 and he only put 21,800 miles on it. It looked like Jobs played the odds and won – since he only drove 5,500 miles per year (the U.S. average is 12,000 miles), it lowered his odds of getting ticketed.

What do you think? Why did Jobs decide not to drive with plates? Or why did he never get ticketed? Post your conspiracy theories in the comments section below.

 |  Jun 08 2010, 5:06 PM


Nissan sure knows how to target future customers for the Nissan Leaf. At Steve Jobs’ keynote speech this week, the Apple CEO unveiled the new 4th generation iPhone, and what product made a prominent appearance to display the new iAd system? Why, the Nissan Leaf, of course!

The Apple demographic is probably more open to an electric car than PC users, and Nissan is well aware of this. Not only was the Leaf front and center during the demonstration, but there was even a nice, good look at the Leaf reservation form, with Steve Jobs name and email address already filled in. How subtle. Apparently, this is all part of a contest Nissan is running, and users can view various features of the car, look at a 360 view of it by tapping their fingers along the touch pad, and register for more info, but this is still a very astute marketing move by Nissan.

The new iPhone goes on sale July 1st, while the Leaf hits the market later in 2010. But unless your name is Steve Jobs, good luck getting one – this years allocation is already spoken for.

Gallery: Nissan Leaf iPhone Ads


[Source: Engadget]