AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
Right from the pages of Evel Knievel’s childhood diary, we just learned that Team Hot Wheels is going to attempt a world record distance jump at this year’s Indianapolis 500.
Team Hot Wheels is a fairly new crew of stunt drivers, and on Sunday, May 29, they are going to break the current world record distance jump of 302 feet in a four-wheeled vehicle. This is a hell of a way to celebrate the 100th anniversary of the Indianapolis 500 (way better than hiring a clown or petting zoo). The driver will speed down a 90 ft. ramp that is suspended to 10-story high door (100 feet tall) and will take flight across the infield of the Indianapolis Motor Speedway.
No word on who will be behind the wheel, but we bet kids and adults alike will be holding their breath as that brave soul makes the gravity-defying feat. This is all a part of Hot Wheel new marketing campaign to appeal to adults as well as to kids (just look at this billboard and tell us you don’t wish you could rev up the minivan for a loop around the track).
“The essence of this multi-year, multi-platform campaign is all about taking the feelings you experienced when playing with Hot Wheels as a kid and bringing them to real life in full scale,” said Simon Waldron, vice president of marketing for Hot Wheels. “By featuring an epic vehicle stunt at this year’s centennial anniversary of the Indy 500, we are engaging fans with a jaw-dropping moment in a way that only Hot Wheels can.”