Whether intentional or not, Subaru seems to be labeled as a “progressive” brand, and while their website contains the usual corporate gibberish about supporting and embracing “…the communities in which we live and work,” the company tends to put its money where its mouth is, openly supporting the LGBT community as well as motorsports and… Continue Reading...
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Subaru of America has announced the lauch of its new iPad applications based on its 2011 model digital brochures. The free apps allows users to explore the 2011 Outback, Forester and WRX/STI through the iPad utilyzing videos, interactive demonstrations and 360-degree views. Apple has had tremendous success with its iPad, selling 4.69 million units alone… Continue Reading...
Subaru is pushing ahead to differentiate the WRX and STI performance models from their lesser, Great-Dane-schlepping brethern. Unlike their rivals at Mitsubishi, there’s no controversy to whether their rally monsters will see next year. With the new Impreza unveiled at the New York Auto Show, there’s set to be a gap between the models…. Continue Reading...
Subaru took the wraps off their new 2012 Impreza sedan and 5-door at the New York Auto Show, riding a wave of strong sales and revamped products designed to appeal more to American consumers. The Impreza, which has gotten less quirky over the years, looks downright generic in its newest incarnation, but underneath the skin,… Continue Reading...
The Subaru Impreza and Kia Sorrento are currently under the scrutiny of the National Highway Traffic Safety Administration, as the government agency is investigating the cars for serious defects. Approximately 50,000 Sorrentos from 2011 could lose power because of a transmission intermediate driveshaft that could fail, according to four complaints received by the feds. Five more… Continue Reading...
Subaru will re-start their large car production plant, nearly a month after an earthquake caused parent company Fuji Heavy Industries to shut the factory down. The factory builds the Legacy, Impreza and Forester, which comprise the bulk of Subaru’s U.S. lineup. The plant will only be running at 50 percent capacity initially. Subaru claims that… Continue Reading...
With Subaru‘s Impreza compact due for a replacement soon, and a concept shown at the Los Angeles Auto Show this past fall, the debut of the new car is getting ever closer. In fact, a Subaru executive recently confirmed that the target date for the new car is an August, 2011 release. With the date… Continue Reading...
Subaru has released a video of their new Impreza Concept floating around a futuristic make-believe highway while funky new age music plays in the background. The two minute clip, looking remarkably similar to the types of videos shown at press launches, doesn’t really give any new information on the Impreza, but we do know that… Continue Reading...
Subaru just revealed what they had been hiding under that sheet the past little while at the LA Auto Show. It was the Subaru Impreza Concept. A thinly veiled mockup of the future Impreza sedan, the car looks a bit like a bigger Mazda3. Actually it looks closer in size to the Mazda6. It has… Continue Reading...
The other star of the Subaru booth is decidedly less ostentatious than Travis Pastrana’s hillclimb special, but has an equally impressive motorsports pedigree. This STi was driven by legendary rally driver Tommi Makinen, who set a production sedan record of 7:55 around Germany’s famed Nurburgring course. While not everyone agrees that Nurburgring times matter all… Continue Reading...
The star is Subaru‘s SEMA stand is undoubtedly the same Subaru STi used by Travis Pastrana for his record setting hillclimb up Mt. Washington. Subaru figured it would be a good idea to display the car in their SEMA booth, and we’d have to agree. You can check out the gallery below for more Red… Continue Reading...
Subaru has teamed up with famed rally car builder Vermont SportsCar to prepare two rally cars for their X-Games drivers, Travis Pastrana, Dave Mirra and Sverre Isachsen. Starting with a 2011 WRX STI, the Vermont SportsCar crew stripped everything out of the interior and did the requisite rollcage and seam welding jobs needed to make… Continue Reading...
Subaru has announced pricing for their 2011 Impreza WRX and STI models with the WRX starting at $25, 495 for both the 4-door and 5-door models, while the STI 4-door starts at $33,995, $1,000 less than last year’s 5-door model. The STI 5-door, now available only in “Limited” trim, will run you $35,995. Big changes… Continue Reading...
Osamu Namba, Subaru‘s new design chief wants to help move the company from a cult brand adored by outdoorsy types, Snowbelt buyers and performance enthusiasts into a mainstream brand capable of competing with offerings from major automakers. “We want to broaden the appeal to make it accessible to more than a small, loyal crowd,” Namba… Continue Reading...
GST Motorsports and their venerable 1996 Subaru Impreza “L” had a perfect weekend at Round 6 of the Redline Time Attack Championship at Willow Springs Raceway (Rosamond, CA), claiming the Super Modified AWD class and Overall victories with a blisteringly fast lap of 1:20.759 (just 0.3-seconds off the AWD track record set by the Sierra… Continue Reading...
Mitsubishi‘s Lancer Evolution offers a dual-clutch gearbox on their top of the line MR model, but Subaru only offers a manual gearbox on their flagship Impreza WRX STI. But that’s about to change in Australia, where the STI will soon be available with a 5-speed automatic. According to Subaru Australia, demand for an automatic WRX… Continue Reading...
British racing outfit Cosworth (calling them a tuner would be insulting) has a history of building some absolutely mental performance hatches, most famously the Ford Escort RS Cosworth, which had to be built on a seperate, rear-drive platform to accommodate the lofty goals set out for it. Now Cosworth has turned their attention to the already potent… Continue Reading...
Tokyo Auto Salon 2010: Japanese Tuner Varis Displays New Parts for European Models, Plus JDM Favorites
It’s certainly not a household name, but Japanese tuner Varis is making headway modifying not only Japanese cars, but European models as well. The company does complete transformations, with everything from aesthetics to performance, with designs that are extreme, but not quite over-the-top. On display at the Varis booth at the 2010 Tokyo Auto Salon… Continue Reading...