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10. Kia "The Truth"
Depending on which team you were cheering for, the Super Bowl was a chance to exercise humility or an excuse to bury your head in the sand.
Regardless whether you were cheering for Denver, Seattle or the halftime show, the great advertising equalizer was there. Fans had the usual battery of multi million-dollar commercials to digest and as usual, automobile manufacturers brought the big ad guns out to play.
Kia’s K900 offers generous standard equipment, V8 power, rear wheel drive and a massive customizable gauge cluster. It could be one heck of a bargain alternative to “real” luxury sedans of similar size and strength if you can get past the idea of spending well over $60,000 on a Kia.
Super Bowl commercials carry controversy in the advertising world for being outrageously expensive with little potential to spur sales. Lawrence Fishburne singing might not get you to open your wallet, but it’s worth watching anyway.
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Is there anything more American than America?
Is it an ad for a new blockbuster? No, it’s for a car.
The matter, which will go to mediation on March 27, stems from a dispute between Chrysler and clothing maker Pure Detroit. The two sides have until April 3 to work it out – if not, it’s back to the courts to battle it out.
The “Imported From Detroit” slogan gained popularity after Chrysler’s 2011 Super Bowl commercial, and was followed with a line of merchandise put out by the automaker. In March 2011, Chrysler sued Pure Detroit for sales made when the clothing company put out a line of T-shirts of its own adorned with the “Imported From Detroit” slogan. Pure Detroit hit Chrysler back with a countersuit, stating that Chrysler doesn’t have a valid trademark because the phrase is geographical, descriptive and misleading.
Which company do you think is right? Should Chrysler get sole ownership of the slogan or does Pure Detroit have a valid argument? Leave us your thoughts in the comments section below.
[Source: Detroit News]
As if winning Super Bowl XLVI and becoming the MVP of the game wasn’t enough, New York Giants quarterback Eli Manning was also handed the keys to a 2012 Chevrolet Corvette Grand Sport Convertible Centennial Edition.
The MVP Award winner was chosen through a media panel and fan vote on www.superbowl.com during the game, and those that watched the events unfold during the big game probably knew the younger Manning would be MVP once the game was over and the Giants had won. Now he’ll get to enjoy the 6.2L V8 with 436-hp and 424 lb-ft of torque in a limited, black-on-black Centennial edition model to celebrate 100 years of Chevrolet history.
Those who watched the post-game ceremony probably got a good laugh at how Manning didn’t seem to really acknowledge that he had won a car. In fact, the announcer had to reiterate a couple of times just to get Manning’s attention to hand him over the keys. But we’ll give him the benefit of the doubt; considering he just won his second Super Bowl, proved he was an elite quarterback and, well, probably didn’t care too much about the Corvette.
GALLERY: Eli Manning / Chevrolet Corvette Grand Sport Convertible
Despite Ford’s efforts to stop GM, the apocalypse-surviving Chevy Silverado commercial aired last night during the Super Bowl.
According to GM, the advertisement was intended as a “good-humored” spoof on the Mayan calendar predictions. Depicting a band of Silverado owners that are navigating across a “completely over-the-top, outrageous version of the devastation and destruction predicted to occur this year by the Mayan calendar,” the ad also features giant attack robots, meteors, and frogs that are falling from the sky. The punch line is when the gang of Silverado owners realized one of their friends did not survive because they drove a Ford rather than “the longest lasting, most dependable truck on the road.”
Ford took issue with the ad and we now know what the company said in a formal letter sent to GM requesting for the ad to be pulled. Representing lawyer Lynne M. Matuszak wrote, “Ford demands that Chevrolet immediately cease and desist from making any unsubstantiated and disparaging claims regarding Ford’s pickup trucks.” Matuszak’s letter further demanded that GM, “permanently remove the commercial from its website, its YouTube and Facebook pages and any other internet sites.”
Ford’s letter then warned, “If Chevrolet does not comply with the above terms prior to the start of the Super Bowl, then Ford will take all appropriate steps to enforce and protect its reputation.”
Taking it a step further, Ford called out the Silverado’s safety record, noting that the 2012 Ford F-150 earned an IIHS Top Safety pick while the Silverado received less than impressive side impact, rear crash, and rollover results.
GM’s global chief marketing officer Joel Ewanick and GM are committed to broadcasting the ad and sharing it on YouTube. Joel Ewanick said, ”We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. The ad is a fun way of putting this claim in the context of the apocalypse. We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”
Like Coca Cola versus Pepsi, the clash of Ford vs. GM will last for many years to come. We will be expecting a humorous and entertaining rebuttal ad from Ford soon.
[Source: Detroit News]
Why not watch the ad again below:
How are you going to survive the end of the world on December 21? According to Chevrolet‘s new Super Bowl ad, the only way to make it is by driving a Chevy Silverado.
The 30-second Super Bowl commercial takes a look into the very near future to give us a glimpse of what’s going to happen once the Mayan apocalypse comes to pass. One lucky survivor emerges from the rubble in his Chevy Silverado to survey the damage (and it looks like we met our end at the hands of aliens and giant robots). He meets with his friends at a specified meeting point… well, except for Dave. He was driving a Ford and didn’t make it.
And it looks like the rumors are true – Twinkies can survive anything, as our fortunate heroes find out. However, it doesn’t look like any women survived the apocalypse. You can discuss amongst yourselves if this is a positive or negative consequence.
It’s a pretty funny ad, so watch it after the jump. Our only critique is that the ad could have used a few zombies to make it even more realistic. Yep, you can never have enough zombies in a car commercial.