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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Feb 03 2014, 9:02 PM

10. Kia "The Truth"



Depending on which team you were cheering for, the Super Bowl was a chance to exercise humility or an excuse to bury your head in the sand.

Regardless whether you were cheering for Denver, Seattle or the halftime show, the great advertising equalizer was there. Fans had the usual battery of multi million-dollar commercials to digest and as usual, automobile manufacturers brought the big ad guns out to play.

Kia’s K900 offers generous standard equipment, V8 power, rear wheel drive and a massive customizable gauge cluster. It could be one heck of a bargain alternative to “real” luxury sedans of similar size and strength if you can get past the idea of spending well over $60,000 on a Kia.

Super Bowl commercials carry controversy in the advertising world for being outrageously expensive with little potential to spur sales. Lawrence Fishburne singing might not get you to open your wallet, but it’s worth watching anyway.

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 |  Feb 03 2014, 5:15 PM


We won’t blame you if you turned off the Super Bowl before it was over, but Chevrolet gave away a brand new Silverado High Country to the game’s MVP, Malcolm Smith of the Seattle Seahawks.

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 |  Feb 03 2014, 9:02 AM


While most automakers traditionally go big and bold for their Super Bowl ads, this year, Honda took a simpler and more meaningful approach.

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 |  Feb 02 2014, 9:17 PM

chrysler super bowl commercial

Is there anything more American than America?

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 |  Feb 02 2014, 7:07 PM

maserati super bowl ghibli

 Is it an ad for a new blockbuster? No, it’s for a car.

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 |  Jan 30 2014, 7:44 AM


Toyota has revealed its 2014 Super Bowl commercial, which stars the Muppets and Terry Crews along with its all-new 2014 Highlander model.

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 |  Jan 29 2014, 12:16 PM


Hyundai just released its latest series of advertisements ahead of the Super Bowl this weekend starring Johnny Galecki of the “Big Bang Theory.”

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 |  Jan 28 2014, 9:15 AM


Volkswagen just released its Super Bowl commercial, saying it has the most cars on the road in  the U.S. with over 100,000 miles logged of any automaker. 

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 |  Jan 28 2014, 8:32 AM


Hyundai has shared its Super Bowl commercial for this year, which will feature the all-new 2015 Hyundai Genesis sedan.

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 |  Jan 24 2014, 9:02 AM


Toyota has released a trailer for its upcoming Super Bowl commercial featuring the Highlander, Disney’s Muppets and Terry Crews.

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 |  Dec 28 2013, 2:58 PM


The Audi Super Bowl commercials starring the German automaker’s new A3 have made an appearance on the Internet ahead of the big game.

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 |  Dec 13 2013, 7:31 PM


Audi will continue its tradition of advertising during the Super Bowl with a new commercial featuring the all-new A3 sedan.

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 |  Sep 05 2013, 10:30 AM

MY13 Hyundai Santa Fe

While the NFL season is just about to start, Hyundai is already eyeing a return to the Super Bowl. With two commercials appearing on February 2, 2014 the Korean automaker will celebrate its seventh year of advertising during the big game.

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 |  Feb 04 2013, 2:02 PM

While rumors of Beyonce dancing with the new 2014 Chevrolet Corvette Stingray didn’t prove true, the MVP of Sunday’s big game was awarded a brand new example of Chevy’s halo sports car. 

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 |  Feb 04 2013, 6:49 AM

After a long hiatus from advertising during the Super Bowl, Lincoln has made a return with a creative commercial for the 2013 Super Bowl.

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 |  Jan 31 2013, 10:10 AM

Subaru is taking a different approach to this year’s big game; instead of branding its commercials as Super Bowl commercials, the Japanese automaker instead is celebrating Puppy Bowl Sunday.

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 |  Jan 31 2013, 9:27 AM

Having already revealed a pair of Super Bowl commercials, Hyundai will make it a threesome by adding a third, starring its new, seven-passenger Santa Fe.

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 |  Jan 31 2013, 9:01 AM

With the aid of Jimmy Fallon, Lincoln has come up with a creative commercial for the 2013 Super Bowl starring its MKZ sedan.

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 |  Jan 24 2013, 3:45 PM

As Super Bowl commercials go, Volkswagen has had some entertaining spots over the last two years, and today the German brand released its latest commercial that will air at the upcoming 2013 Super Bowl.

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 |  Jan 23 2013, 3:02 PM

The latest company to join in the Super Bowl hype is Toyota, who released a teaser commercial today which previews what we will be seeing between quarters during this year’s biggest NFL matchup. 

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 |  Mar 20 2012, 8:32 PM

Does Chrysler own the “Imported From Detroit” slogan or can it be used by a Michigan clothing company? The companies are putting the matter into the hands of a mediator to decide.

The matter, which will go to mediation on March 27, stems from a dispute between Chrysler and clothing maker Pure Detroit. The two sides have until April 3 to work it out – if not, it’s back to the courts to battle it out.

The “Imported From Detroit” slogan gained popularity after Chrysler’s 2011 Super Bowl commercial, and was followed with a line of merchandise put out by the automaker. In March 2011, Chrysler sued Pure Detroit for sales made when the clothing company put out a line of T-shirts of its own adorned with the “Imported From Detroit” slogan. Pure Detroit hit Chrysler back with a countersuit, stating that Chrysler doesn’t have a valid trademark because the phrase is geographical, descriptive and misleading.

Which company do you think is right? Should Chrysler get sole ownership of the slogan or does Pure Detroit have a valid argument? Leave us your thoughts in the comments section below.

[Source: Detroit News]

 |  Feb 06 2012, 8:28 PM


As if winning Super Bowl XLVI and becoming the MVP of the game wasn’t enough, New York Giants quarterback Eli Manning was also handed the keys to a 2012 Chevrolet Corvette Grand Sport Convertible Centennial Edition.

The MVP Award winner was chosen through a media panel and fan vote on during the game, and those that watched the events unfold during the big game probably knew the younger Manning would be MVP once the game was over and the Giants had won. Now he’ll get to enjoy the 6.2L V8 with 436-hp and 424 lb-ft of torque in a limited, black-on-black Centennial edition model to celebrate 100 years of Chevrolet history.

Those who watched the post-game ceremony probably got a good laugh at how Manning didn’t seem to really acknowledge that he had won a car. In fact, the announcer had to reiterate a couple of times just to get Manning’s attention to hand him over the keys. But we’ll give him the benefit of the doubt; considering he just won his second Super Bowl, proved he was an elite quarterback and, well, probably didn’t care too much about the Corvette.

GALLERY: Eli Manning / Chevrolet Corvette Grand Sport Convertible


 |  Feb 06 2012, 8:15 AM

Despite Ford’s efforts to stop GM, the apocalypse-surviving Chevy Silverado commercial aired last night during the Super Bowl.

According to GM, the advertisement was intended as a “good-humored” spoof on the Mayan calendar predictions. Depicting a band of Silverado owners that are navigating across a “completely over-the-top, outrageous version of the devastation and destruction predicted to occur this year by the Mayan calendar,” the ad also features giant attack robots, meteors, and frogs that are falling from the sky. The punch line is when the gang of Silverado owners realized one of their friends did not survive because they drove a Ford rather than “the longest lasting, most dependable truck on the road.”

Ford took issue with the ad and we now know what the company said in a formal letter sent to GM requesting for the ad to be pulled. Representing lawyer Lynne M. Matuszak wrote, “Ford demands that Chevrolet immediately cease and desist from making any unsubstantiated and disparaging claims regarding Ford’s pickup trucks.” Matuszak’s letter further demanded that GM, “permanently remove the commercial from its website, its YouTube and Facebook pages and any other internet sites.”

Ford’s letter then warned, “If Chevrolet does not comply with the above terms prior to the start of the Super Bowl, then Ford will take all appropriate steps to enforce and protect its reputation.”

Taking it a step further, Ford called out the Silverado’s safety record, noting that the 2012 Ford F-150 earned an IIHS Top Safety pick while the Silverado received less than impressive side impact, rear crash, and rollover results.

GM’s global chief marketing officer Joel Ewanick and GM are committed to broadcasting the ad and sharing it on YouTube. Joel Ewanick said, ”We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. The ad is a fun way of putting this claim in the context of the apocalypse. We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”

Like Coca Cola versus Pepsi, the clash of Ford vs. GM will last for many years to come. We will be expecting a humorous and entertaining rebuttal ad from Ford soon.

[Source: Detroit News]

Why not watch the ad again below:

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 |  Feb 03 2012, 3:15 PM

How are you going to survive the end of the world on December 21? According to Chevrolet‘s new Super Bowl ad, the only way to make it is by driving a Chevy Silverado.

The 30-second Super Bowl commercial takes a look into the very near future to give us a glimpse of what’s going to happen once the Mayan apocalypse comes to pass. One lucky survivor emerges from the rubble in his Chevy Silverado to survey the damage (and it looks like we met our end at the hands of aliens and giant robots). He meets with his friends at a specified meeting point… well, except for Dave. He was driving a Ford and didn’t make it.

And it looks like the rumors are true – Twinkies can survive anything, as our fortunate heroes find out. However, it doesn’t look like any women survived the apocalypse. You can discuss amongst yourselves if this is a positive or negative consequence.

It’s a pretty funny ad, so watch it after the jump. Our only critique is that the ad could have used a few zombies to make it even more realistic. Yep, you can never have enough zombies in a car commercial.

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