AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
When Cadillac aired its 30-second “Go To Green Hell” Super Bowl ad for the upcoming ATS sedan during the last two-minutes of the game’s last quarter, a total of 111.3 million viewers tuned in, effectively making this ad the most watched television commercial in U.S. history. Could the marketing department at GM have somehow foreseen the future and realized the game of the year would come down to the wire?
GM global chief marketing officer Joel Ewanick said, “Cadillac is expanding with new models challenging the world’s best luxury cars. This stunning viewership data proves that Cadillac’s big message reached the largest audience… When it comes to Super Bowl ads, everyone has opinions on their favorite, But its a fact that this Cadillac spot had the biggest audience during the game.”
While Ewanick’s quote suggests that the reception for the advertisement reflects approval for the product, these statistics are more representative of the time it aired. If the same ad had aired at any time other than 9:39:37 PM, the title for “most watched ad” would have likely gone to a commercial with more supermodels, pyrotechnics, and special effects.
Watch the ad after the jump.
Things just got mighty interesting with the Super Bowl ads, with Ford sending a cease-and-desist over to both General Motors and NBC in hopes that the Chevrolet Silverado apocalypse ad won’t air during the big game.
It’s probably too little, too late considering the commercial has already been seen several million times on the Internet, but the impact it could have being played during the big game clearly still worries Ford. The American automaker has asked NBC to pull the $7-million, one-minute ad from the Super Bowl but it appears that NBC will not be respecting that request. At the time of this writing, the ad will still be played and we can’t imagine NBC pulling it at this point in time.
GM Global Chief Marketing Officer, Joel Ewanick, is clearly finding the situation a little on the lighter side, releasing this in a statement: ”We can wait until the world ends, and if we need to, we will apologize,” Ewanick said. “In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”
Ford spokesman Mike Levine has confirmed that Ford did send a letter to Chevy in regards to the ad and that Ford has a gripe with the durability claims that GM is putting out about their products.
In case you’ve missed the ad, check it out after the break.
[Source: Yahoo! Autos]
You would think with all the damage control Chevrolet has to do after their share of bad press on the Volt that they would be able to come up with a better, more creative ad for this year’s Super Bowl.
Nonetheless, Chevy will be presenting your run-of-the-mill commercial featuring aliens from another planet, or galaxy far, far away that are interested in the technology behind the Chevy Volt. Unfortunately it doesn’t really say too much about what makes the Volt a great, but more importantly safe, vehicle – other than the fact that “it’s electric, and when I need to go farther it runs on gas.”
We have to admit that Chevy is going to have to really step up their game if they hope to change the general public’s perception of their Volt. Aliens just won’t cut it these days.
Check out the odd commercial after the break.
What’s better than winning a brand-new 2012 Toyota Camry? Winning one for yourself and a friend!
Along with a Super Bowl ad, which will air during half time, Toyota is launching its “pay it forward” contest that is an extension of Toyota’s “Camry Effect” campaign. This social media campaign shared Camry stories and memories from the past 30 years from over two million Camry owners across the U.S.
The Super Bowl ad, called “Connections,” is a tip of the hat to the “Camry Effect” campaign, showcasing a variety of memories that have taken place in a Camry.
To enter the contest, you have to download the Shazam mobile app and then visit Toyota.com/CamryEffect. Once there, just follow the instructions to tag audio while the “Connections” ad is playing during the Super Bowl. If you can’t download the app, you can still enter – just go to the website and follow the on-screen instructions. You can enter the contest a day leading up to the Super Bowl debut of the commercial, as well as entering again by using Shazam or entering online when the spot airs live on Sunday. You’ll be in the running to win a new Camry for yourself and another for your best bud – a prize that’s valued of $53,000.
We’ve got the commercial for you to watch now, right after the jump.
For this year’s Super Bowl ad, Chevrolet looks to share all of the Sonic stunts it pulled off the past year which ranges from skydiving to bungee jumping to kick flipping and performing with OK GO in creating a music a video. While clearly these stunts aren’t made to inspire you to do wild and crazy things with your Sonic, it does a great job in generating buzz surrounding the new GM compact as an exciting and exhilarating vehicle to own and drive.
Chevrolet will be one of 11 automakers running ads during the Super Bowl this year and is expected to have a total of seven commercials on Sunday. Three will be during the big game, two before and two after. Watch the ad after the break.
We were teased last week with a taste of Honda’s Ferris Bueller Super Bowl ad. Now the full 2:25 commercial is available to watch… and we’ve got it!
We were pretty excited after watching the 10 second teaser, and the full-length ad doesn’t disappoint. It stars Matthew Broderick, who calls into work sick and enjoys a day off in his Honda CR-V. It features new takes on a few famous scenes from the iconic movie – even the one that showed after the credits rolled on the original film.
Other, much smaller ties to the original film are included in the commercial as well, but if your not paying attention they are hard to spot. At the 54 second mark the name appearing on the CR-V’s screen is Grace, Rooney’s secretary in the original film. At 57 seconds there is a flower delivery man who walks through the shot and at the 1 minute mark there is a trench coat clad clarinet player in the background. Can you spot any more ties to the original film?
Honda went all out to make this ad, which includes hiring “The Hangover” writer/director Todd Phillips to bring this vision together.
Watch the ad after the jump and tell us what you think in the comments section below.
We’ve got a full 60 second commercial that’s set to air during this weekend’s Super Bowl game. It’s from Hyundai and it features a musical performance by actual Hyundai employees.
The rumor floating around is that the ad was inspired by Hyundai’s founding chairman, Chung Ju-Yung and his “words of determination and encouragement.” Titled “All For One,” the ad (which was filmed at Hyundai Motor Manufacturing Alabama, in Montgomery, Ala.) features 200 Hyundai team members humming and singing the song “Gonna Fly Now” from the movie “Rocky.” And they do a great job with the song for average Joe’s – that’s probably because they received training from a vocal coach.
You can watch the ad after the jump. Let us know if you were inspired or not in the comments section below.
Bueller? Bueller? Anyone? It’s been 26 years since Ferris Bueller (aka Matthew Broderick) took a day off, but he’s back and he’s starring in Honda’s new Super Bowl ad.
Although the ad won’t be shown until game day, Honda has released a tease of the commercial to hold us over. The 49-year-old actor stars in this Ferris Bueller-themed ad, which will prominently feature Hondas… perhaps the Honda CR-V? There’s no word if his buddy Cameron will be joining him on his latest adventure or if a Ferrari will be meeting an untimely end.
The teaser ad takes its inspiration from the movie’s famous opening scene, as Broderick pulls back the curtains and asks: “How can I handle work on a day like today?”
To see the full ad, you’ll have to wait until February 5 (bow-bow-chik-chika-chika). Watch the teaser after the jump.
Sometime after championship Sunday, once the New England Patriots and the New York Giants won their respective title games, marketing departments across the nation probably had a meeting to decide whether or not to reveal their Super Bowl ads ahead of time.
Most believe that interest for the big game isn’t as high as years past, but imagine what ad agencies would have done if Tebow managed to make it to Super Bowl Sunday.
Whatever the reason is – and we’re just poking fun at a Brady vs. Manning rematch that doesn’t involve Peyton – Audi has also revealed their Super Bowl ad ahead of the big game. And while we thought this vampire craze would just quietly die off into the night, it apparently hasn’t and Audi inexplicably did a vampire-themed ad with their new Audi S7.
The ad itself is pretty uncreative, and what’s even more odd is those that would be in the market for the S7 probably isn’t really into the whole teenage vampire craze. But hey, Audi’s selling point on the ad is about their LED headlights. Wait, what?
Check out the ad after the break.
GM has announced “Chevy Happy Grad” as the winner of their Route 66 Super Bowl Ad contest, created by 26-year old Zach Borst of Long Island. The winning ad will be aired during Super Bowl XLVI and had already received over 32-million views between December 22 and January 14.
The best part about this ad is how easy it is to relate to it, considering we’ve all probably received gifts we never wanted, or mistakenly thought a certain gift was ours. The ad was filmed on location out in Long Island near Borst’s home and beat out 400 submitted scripts and 198 films from 32 different countries.
“We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can relate to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.”
Borst has been producing films since his childhood and has founded Goat Farm Films, his own production company based out of New York.
Check out the winning ad after the break.
Good news – Volkswagen has just released a 60-second teaser ad called “The Bark Side” to get us excited about this year’s Super Bowl offering that will air during the big game on February 5.
Playing on last year’s “The Force” commercial, “The Bark Side” stars 12 cute pooches regaling us with a rendition of the “Imperial Death March.” The dogs are outfitted in various Star Wars outfits that would make even Darth Vader melt.
“The Force” ad went viral after it aired during the Super Bowl, so VW fans and ad enthusiasts alike are eagerly awaiting the newest commercial, which will be 60-seconds long (last year, VW ran two 30-second ads). The new ad is expected to feature the VW Beetle, and you can expect the Star Wars theme to carry over. In fact, at the end of “The Bark Side,” you’re directed to visit a URL on VW’s website that features an “Intergalactic Invite Creator.” It lets you create cool Super Bowl party invites that can be personalized with your friends’ names written in the stars just like the Star Wars title crawl.
“The Bark Side” closes with a promise that VW is “Back. And Better Than Ever.” We can’t wait to see if the new Super Bowl ad makes good on that affirmation. You can watch “The Bark Side” after the jump.
The money spent on that Super Bowl ad was well worth it. Now, Chrysler is running with the success of the ad that featured Eminem, and their Imported from Detroit merchandise line is sporting a new logo.
The line of products is adorned with the new logo that the company says “represents the hardworking spirit captured and celebrated in the Chrysler brand’s Super Bowl commercial, Born of Fire.” You can pick up these limited edition pieces from the collection that will be added throughout the year on www.chrysler.com. And not only will you look good in your purchase, it’ll make you feel good too – a portion of the proceeds from these sales will be donated to the Boys & Girls Clubs of Southeastern Michigan, Habitat for Humanity Detroit, The Marshall Mathers Foundation and Think Detroit PAL.
“The Chrysler brand, the company and its employees have adopted the principle that failure is not an option – this merchandise reflects that spirit and attitude,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC. “We hope that by partnering with these charitable organizations people will be encouraged to wear their ‘Imported from Detroit’ merchandise proudly knowing that a portion of the proceeds will go to programs and initiatives that contribute to the fundamental development of the children of Detroit and the communities in which they reside.”
[Source: Chrysler Group LLC]
You can now own your very own “Imported From Detroit” T-shirt, courtesy of Chrysler. Even if you’re not really from the Motor City, you can still make a fashion statement. Adorned with the retro graphic and tag line, these shirts are available in grey and black, and retail for $29.99 (the price doesn’t include your very own gospel choir backing you up… but how cool would that be?). And of course, the T-shirts are made in the USA.
[Source: Kicking Tires]
Mercedes has released the full version of the commercial it will air during the Super Bowl – the German automaker’s first.
Introducing the brand’s new lineup for 2011, it includes an impressive look back at 125 years of impressive vehicles and even a cameo by none other than Sean ‘P. Diddy’ Combs.
See the video after the jump:
After advertising during the Super Bowl for the first time ever last year, Kia is back with a new spot to promote its all-new Optima sedan.
Kia’s ‘Epic Ride’ add will be followed by an Epic Contest, using ads and social media to give participants the change to win one of five Optimas.
To get involved visit www.oneepiccontest.com.
Watch the ad after the jump and read AutoGuide’s 2011 Kia Optima Review here:
You may want to pace yourself during this year’s Super Bowl. You’re going to need your wits about you if you want to win a 2011 Kia Optima.
For the automaker’s Super Bowl ads this year, Kia is launching a fully integrated and interactive marketing campaign that uses TV, digital, print, social media and in-dealership components as a way to introduce the all-new 2011 Optima midsize sedan to the world. The campaign will kick off with a 60-second commercial call “One Epic Ride” that will air in the first quarter of Super Bowl XLV. To follow it up, Kia will then launch the “One Epic Contest,” where you will have to solve a series of puzzles using clues provided in pre-Super Bowl and game day advertisements and social media postings for your chance to win one of five Optimas.
You can register for the game starting today at www.oneepiccontest.com, where you make your way through a grid-based hieroglyphic game set in an ancient temple. Over the days leading up to the Super Bowl, look for clues hidden within various media channels, including 15-second TV spots, print ads and social media postings, to answer a series of four questions. During the Super Bowl on February 6, a fifth question will be revealed right before the “One Epic Ride” ad airs (which also contains the answer to the final question).