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BMW might be a little bit late to the whole “let’s release our Super Bowl ads before the Super Bowl” party, but they’re making up for it with quantity over quality.
Six short clips were released by BMW and only a pair of them will air during the big game on Sunday, but you’ll probably only see one of them on TV. What commercial you’ll see will be based on your region, with the New York Tri-State area getting an ad highlighting the 3-Series’ heated steering wheel, while the Southern California Los Angeles region will hear about BMW Connected Drive’s ability to read emails.
The additional four clips that BMW produced will be appearing online on streaming sites such as NBC.com, ABC.com and Hulu. All six clips were designed to be playful shorts to support the launch of the new BMW 3-Series Sedan.
“The BMW 3 Series is the global benchmark for a sports sedan,” said Dan Creed, Vice President of Marketing, BMW of North America. “With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire.”
Check out all six digital clips after the break.
How are you going to survive the end of the world on December 21? According to Chevrolet‘s new Super Bowl ad, the only way to make it is by driving a Chevy Silverado.
The 30-second Super Bowl commercial takes a look into the very near future to give us a glimpse of what’s going to happen once the Mayan apocalypse comes to pass. One lucky survivor emerges from the rubble in his Chevy Silverado to survey the damage (and it looks like we met our end at the hands of aliens and giant robots). He meets with his friends at a specified meeting point… well, except for Dave. He was driving a Ford and didn’t make it.
And it looks like the rumors are true – Twinkies can survive anything, as our fortunate heroes find out. However, it doesn’t look like any women survived the apocalypse. You can discuss amongst yourselves if this is a positive or negative consequence.
It’s a pretty funny ad, so watch it after the jump. Our only critique is that the ad could have used a few zombies to make it even more realistic. Yep, you can never have enough zombies in a car commercial.
10. Hyundai Genesis Coupe 'Think Fast'
The Super Bowl only comes once and year, and it brings with it a heated advertising race between car companies to try and captivate the huge audience that watches the big game with eye catching commercials. These are AutoGuide’s picks for the 10 best commercials of this year’s Super Bowl in order from worst to best. And lucky you, there are so many this year we actually left the bad ones out.
Kia has been hyping its Super Bowl ad quite a bit this year, introducing its star studded cast over two weeks ago and releasing a rather enticing video of super model Adriana Lima waving a checkered flag; for five straight hours. Now we have the full commercial for your viewing pleasure.
Mötley Crüe, Adriana Lima, and Chuck Liddell are among the characters in the commercial as a couple explores their fantasies while dreaming. This commercial takes the idea of fantasies and goes over the top, also showcasing a man riding a Rhinoceros, a giant submarine sandwich and a grandstand full of scantily-clad women cheering for the sleeping man as he races around a track in a Kia Optima.
Watch Kia’s Super Bowl commercial after the jump and tell us what you think in the comments section below.
As though the reveal of the NSX Concept at the Detroit Auto Show didn’t garner enough buzz, Acura is looking to reach an even wider audience by showcasing the new hybrid sports car during this weekend’s Super Bowl. And to help out they’ve employed the help of two of the word’s best known comedians, both of whom just also happen to be well-known car buffs: Jerry Seinfeld and Jay Leno.
The spot pits the two against each other to be the very first to own the new NSX, which isn’t set to go on sale for another three years.
How does it pan out? Watch the video below and see for yourself:
We introduced you to the first of Hyundai’s Super Bowl ads today. Well, Hyundai isn’t stopping with just one – we’ve got our hands on another ad for you to preview before the big game.
In a 30-second ad titled “Cheetah,” which will be shown sometime during the first quarter of the game, a cheetah goes head-to-head with the Hyundai Veloster Turbo. The cheetah is let out of its cage, and the two take off down the open road. It’s not long before the cheetah realizes it’s beat, and turns out to be a sore loser… as it turns on its trainer.
We don’t know how many cheetahs you’re going to have the chance to outrun in your Veloster Turbo, but it’s still a pretty impressive feat to say that you could if you wanted to. Watch the ad after the jump.
As a lead-in to a range of new products planned for introduction this year, Lexus is putting together its first ever Superbowl commercial, which will air during the first half of this year’s game on February 5th on NBC.
The almost Super 8 esque 30-second commercial, centers around the new 2013 Lexus GS, which officially launches in February, as well as emphasizing future products to come (catch a sneak peek below).
In the run up to the Superbowl XLVI commercial, Lexus is also launching a social media activation tool called “TweetDrive Engineered by Lexus.” This airs live on NBCSports.com and will provide football fans with the opportunity to put both their knowledge of the game and social media skills to the test during the actual Playoffs, according to Lexus’ vice-president of marketing Brian Smith.
The objective is for each fan to gain enough yards on the “field” so their “team” can score a touchdown, by providing the correct answers to both trivia and predictive game questions, using a Lexus TweetDrive hash tag.
For every Playoff game in which fans play TweetDrive, they are entered into a draw for a grand prize, which is a trip for two to any NBC Sports Premium Event.
Watch the teaser video below: