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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Feb 03 2014, 9:02 AM

honda-super-bowl-commercial

While most automakers traditionally go big and bold for their Super Bowl ads, this year, Honda took a simpler and more meaningful approach.

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 |  Jan 30 2014, 7:44 AM

toyota-super-bowl-commercial

Toyota has revealed its 2014 Super Bowl commercial, which stars the Muppets and Terry Crews along with its all-new 2014 Highlander model.

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 |  Jan 29 2014, 10:31 AM

Chevrolet Super Bowl Commercial

This year, Chevrolet’s Super Bowl commercial is promoting its heavy-duty trucks and, of course, manliness.

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 |  Jan 28 2014, 4:01 PM

kia-super-bowl-commercial

Kia has unveiled its 2014 Super Bowl commercial, which stars Laurence Fishburne reprising his role as Morpheus from the Matrix movies.

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 |  Jan 28 2014, 8:32 AM

hyundai-genesis-sedan-super-bowl-commercial

Hyundai has shared its Super Bowl commercial for this year, which will feature the all-new 2015 Hyundai Genesis sedan.

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 |  Jan 27 2014, 3:31 PM

audi-super-bowl-commercial

Audi has revealed its 60-second commercial that will air during the first in-game commercial break after halftime at this year’s Super Bowl.

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 |  Jan 24 2014, 9:02 AM

2014-toyota-higherlander-super-bowl-commercial

Toyota has released a trailer for its upcoming Super Bowl commercial featuring the Highlander, Disney’s Muppets and Terry Crews.

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 |  Jan 22 2014, 8:02 AM

volkswagen-super-bowl-teaser

Volkswagen has released a teaser for its upcoming Super Bowl commercial that promises to poke fun at the seriousness of its German engineers.

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 |  Dec 28 2013, 2:58 PM

audi-a3-commercials

The Audi Super Bowl commercials starring the German automaker’s new A3 have made an appearance on the Internet ahead of the big game.

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 |  Dec 13 2013, 7:31 PM

audi-a3-sedan

Audi will continue its tradition of advertising during the Super Bowl with a new commercial featuring the all-new A3 sedan.

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 |  Feb 04 2013, 6:49 AM

After a long hiatus from advertising during the Super Bowl, Lincoln has made a return with a creative commercial for the 2013 Super Bowl.

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 |  Jan 31 2013, 9:27 AM

Having already revealed a pair of Super Bowl commercials, Hyundai will make it a threesome by adding a third, starring its new, seven-passenger Santa Fe.

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 |  Jan 31 2013, 9:01 AM

With the aid of Jimmy Fallon, Lincoln has come up with a creative commercial for the 2013 Super Bowl starring its MKZ sedan.

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 |  Jan 31 2013, 8:01 AM

As expected, Kia has revealed its “Space Babies” Super Bowl commercial ahead of the big game, and it’s every bit as strange as we anticipated.

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 |  Jan 28 2013, 4:02 PM

With the Super Bowl around the corner, we expect plenty of commercials to be revealed ahead of the big game, and Volkswagen is jumping on the bandwagon showing off its new spot called “Get Happy.”

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 |  Jan 28 2013, 3:31 PM

This weekend, those watching the Super Bowl will be in for a treat when Toyota broadcasts its commercial starring Big Bang Theory actress Kaley Cuoco.

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 |  Jan 27 2013, 8:01 PM

Last year, Kia generated plenty of hype with its Super Bowl commercial, which featured the beautiful Adriana Lima. This year, the Korean automaker is doing a complete 180 in order to promote its Sorento model.

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 |  Jan 25 2013, 8:01 AM

Last year’s Audi Super Bowl commercial was strange to say the least, featuring vampires and its S7 model. This year, the German automaker is putting its S6 in the spotlight and is letting its fans decide how the ad will end.

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 |  Jan 24 2013, 3:45 PM

As Super Bowl commercials go, Volkswagen has had some entertaining spots over the last two years, and today the German brand released its latest commercial that will air at the upcoming 2013 Super Bowl.

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 |  Jan 21 2013, 8:01 AM

It’s never too early for Super Bowl commercial teasers, and Mercedes-Benz is taking the initiative this year, releasing a short video previewing its upcoming ad.

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 |  Feb 06 2012, 8:15 AM

Despite Ford’s efforts to stop GM, the apocalypse-surviving Chevy Silverado commercial aired last night during the Super Bowl.

According to GM, the advertisement was intended as a “good-humored” spoof on the Mayan calendar predictions. Depicting a band of Silverado owners that are navigating across a “completely over-the-top, outrageous version of the devastation and destruction predicted to occur this year by the Mayan calendar,” the ad also features giant attack robots, meteors, and frogs that are falling from the sky. The punch line is when the gang of Silverado owners realized one of their friends did not survive because they drove a Ford rather than “the longest lasting, most dependable truck on the road.”

Ford took issue with the ad and we now know what the company said in a formal letter sent to GM requesting for the ad to be pulled. Representing lawyer Lynne M. Matuszak wrote, “Ford demands that Chevrolet immediately cease and desist from making any unsubstantiated and disparaging claims regarding Ford’s pickup trucks.” Matuszak’s letter further demanded that GM, “permanently remove the commercial from its website, its YouTube and Facebook pages and any other internet sites.”

Ford’s letter then warned, “If Chevrolet does not comply with the above terms prior to the start of the Super Bowl, then Ford will take all appropriate steps to enforce and protect its reputation.”

Taking it a step further, Ford called out the Silverado’s safety record, noting that the 2012 Ford F-150 earned an IIHS Top Safety pick while the Silverado received less than impressive side impact, rear crash, and rollover results.

GM’s global chief marketing officer Joel Ewanick and GM are committed to broadcasting the ad and sharing it on YouTube. Joel Ewanick said, ”We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. The ad is a fun way of putting this claim in the context of the apocalypse. We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”

Like Coca Cola versus Pepsi, the clash of Ford vs. GM will last for many years to come. We will be expecting a humorous and entertaining rebuttal ad from Ford soon.

[Source: Detroit News]

Why not watch the ad again below:

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 |  Feb 05 2012, 2:36 PM

Things just got mighty interesting with the Super Bowl ads, with Ford sending a cease-and-desist over to both General Motors and NBC in hopes that the Chevrolet Silverado apocalypse ad won’t air during the big game.

It’s probably too little, too late considering the commercial has already been seen several million times on the Internet, but the impact it could have being played during the big game clearly still worries Ford. The American automaker has asked NBC to pull the $7-million, one-minute ad from the Super Bowl but it appears that NBC will not be respecting that request. At the time of this writing, the ad will still be played and we can’t imagine NBC pulling it at this point in time.

GM Global Chief Marketing Officer, Joel Ewanick, is clearly finding the situation a little on the lighter side, releasing this in a statement: ”We can wait until the world ends, and if we need to, we will apologize,” Ewanick said. “In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”

Ford spokesman Mike Levine has confirmed that Ford did send a letter to Chevy in regards to the ad and that Ford has a gripe with the durability claims that GM is putting out about their products.

In case you’ve missed the ad, check it out after the break.

[Source: Yahoo! Autos]

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 |  Feb 02 2012, 4:01 PM

You would think with all the damage control Chevrolet has to do after their share of bad press on the Volt that they would be able to come up with a better, more creative ad for this year’s Super Bowl.

Nonetheless, Chevy will be presenting your run-of-the-mill commercial featuring aliens from another planet, or galaxy far, far away that are interested in the technology behind the Chevy Volt. Unfortunately it doesn’t really say too much about what makes the Volt a great, but more importantly safe, vehicle – other than the fact that “it’s electric, and when I need to go farther it runs on gas.”

We have to admit that Chevy is going to have to really step up their game if they hope to change the general public’s perception of their Volt. Aliens just won’t cut it these days.

Check out the odd commercial after the break.

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 |  Jan 30 2012, 10:27 AM

We’ve got a full 60 second commercial that’s set to air during this weekend’s Super Bowl game. It’s from Hyundai and it features a musical performance by actual Hyundai employees.

The rumor floating around is that the ad was inspired by Hyundai’s founding chairman, Chung Ju-Yung and his “words of determination and encouragement.” Titled “All For One,” the ad (which was filmed at Hyundai Motor Manufacturing Alabama, in Montgomery, Ala.) features 200 Hyundai team members humming and singing the song “Gonna Fly Now” from the movie “Rocky.” And they do a great job with the song for average Joe’s – that’s probably because they received training from a vocal coach.

You can watch the ad after the jump. Let us know if you were inspired or not in the comments section below.

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