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AutoGuide News Blog

The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Feb 02 2014, 8:22 PM

2014 jeep cherokee super bowl

The second of three Chrysler Super Bowl ads, Jeep took center stage just ahead of the half time show to put the spotlight on its new Cherokee compact crossover.

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 |  Feb 02 2014, 7:07 PM

maserati super bowl ghibli

 Is it an ad for a new blockbuster? No, it’s for a car.

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 |  Jan 29 2014, 12:16 PM


Hyundai just released its latest series of advertisements ahead of the Super Bowl this weekend starring Johnny Galecki of the “Big Bang Theory.”

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 |  Jan 28 2014, 11:33 AM

Jaguar F Type Coupe Super Bowl

Did you ever notice that many Hollywood villains are played by British actors? Jaguar has, and is celebrating this British bad guy culture with its spot for the upcoming Super Bowl. 

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 |  Sep 05 2013, 10:30 AM

MY13 Hyundai Santa Fe

While the NFL season is just about to start, Hyundai is already eyeing a return to the Super Bowl. With two commercials appearing on February 2, 2014 the Korean automaker will celebrate its seventh year of advertising during the big game.

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 |  Jan 31 2013, 10:10 AM

Subaru is taking a different approach to this year’s big game; instead of branding its commercials as Super Bowl commercials, the Japanese automaker instead is celebrating Puppy Bowl Sunday.

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 |  Jan 28 2013, 8:04 PM

In tune with all the other automakers revealing their Super Bowl ads prior to the big game, Hyundai has released a pair of their commercials, one spotlighting the Sonata Turbo and the other on its Genesis sedan. Continue Reading…

 |  Jan 23 2013, 3:02 PM

The latest company to join in the Super Bowl hype is Toyota, who released a teaser commercial today which previews what we will be seeing between quarters during this year’s biggest NFL matchup. 

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 |  Jan 22 2013, 11:07 AM

As the Super Bowl grows closer, so does television’s most prized two hours of advertising, and today Mercedes-Benz released its upcoming commercial for the CLA which will air during the big game. 

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 |  Feb 03 2012, 8:09 PM

BMW might be a little bit late to the whole “let’s release our Super Bowl ads before the Super Bowl” party, but they’re making up for it with quantity over quality.

Six short clips were released by BMW and only a pair of them will air during the big game on Sunday, but you’ll probably only see one of them on TV. What commercial you’ll see will be based on your region, with the New York Tri-State area getting an ad highlighting the 3-Series’ heated steering wheel, while the Southern California Los Angeles region will hear about BMW Connected Drive’s ability to read emails.

The additional four clips that BMW produced will be appearing online on streaming sites such as, and Hulu. All six clips were designed to be playful shorts to support the launch of the new BMW 3-Series Sedan.

“The BMW 3 Series is the global benchmark for a sports sedan,” said Dan Creed, Vice President of Marketing, BMW of North America. “With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire.”

Check out all six digital clips after the break.

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 |  Feb 03 2012, 1:57 PM

10. Hyundai Genesis Coupe 'Think Fast'


The Super Bowl only comes once and year, and it brings with it a heated advertising race between car companies to try and captivate the huge audience that watches the big game with eye catching commercials. These are AutoGuide’s picks for the 10 best commercials of this year’s Super Bowl in order from worst to best. And lucky you, there are so many this year we actually left the bad ones out.


 |  Jan 30 2012, 6:14 PM

As though the reveal of the NSX Concept at the Detroit Auto Show didn’t garner enough buzz, Acura is looking to reach an even wider audience by showcasing the new hybrid sports car during this weekend’s Super Bowl. And to help out they’ve employed the help of two of the word’s best known comedians, both of whom just also happen to be well-known car buffs: Jerry Seinfeld and Jay Leno.

The spot pits the two against each other to be the very first to own the new NSX, which isn’t set to go on sale for another three years.

How does it pan out? Watch the video below and see for yourself:

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 |  Jan 30 2012, 5:45 PM

Adding to Hyundai’s Super Bowl ad lineup, the automaker’s fourth commercial focuses on the Elantra.

Celebrating its 2012 North American Car of the Year victory, the Elantra takes a 30-second “Victory Lap” during the game. The Elantra won the award in January, and what better time than the Super Bowl to celebrate the big win. Instead of a parade, the Elantra takes a victory lap around the neighborhood with a little fanfare (hey, honking your horn can be considered fanfare.)

Watch Hyundai “Victory Lap” commercial after the jump.

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