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You may want to pace yourself during this year’s Super Bowl. You’re going to need your wits about you if you want to win a 2011 Kia Optima.
For the automaker’s Super Bowl ads this year, Kia is launching a fully integrated and interactive marketing campaign that uses TV, digital, print, social media and in-dealership components as a way to introduce the all-new 2011 Optima midsize sedan to the world. The campaign will kick off with a 60-second commercial call “One Epic Ride” that will air in the first quarter of Super Bowl XLV. To follow it up, Kia will then launch the “One Epic Contest,” where you will have to solve a series of puzzles using clues provided in pre-Super Bowl and game day advertisements and social media postings for your chance to win one of five Optimas.
You can register for the game starting today at www.oneepiccontest.com, where you make your way through a grid-based hieroglyphic game set in an ancient temple. Over the days leading up to the Super Bowl, look for clues hidden within various media channels, including 15-second TV spots, print ads and social media postings, to answer a series of four questions. During the Super Bowl on February 6, a fifth question will be revealed right before the “One Epic Ride” ad airs (which also contains the answer to the final question).
Read AutoGuide’s 2011 Kia Optima Review Here
In less than two weeks the Green Bay Packers and Pittsburgh Steelers will meet in Dallas to compete in Super Bowl XLV and along with a shiny silver trophy, the MVP will drive off in a new Camaro Convertible.
The car will appear on field and will help drum-up interest in the new-for-2012 model, which is expected to help Chevy retain its dominance over the Ford Mustang. Last year the Camaro out-sold the Mustang, despite being offered as just a coupe.
The Camaro Convertible will hit dealerships in February, offered with both a 312-hp V6 and a 426-hp V8.
GALLERY: 2012 Chevrolet Camaro Convertible
With the news today by rival Audi that it will once again advertise during the superbowl, BMW has announced it will return to the sporting advertising event, buying a spot for the first time in a decade.
BMW’s reason for returning to the high-profile event is reportedly due to an eagerness to promote a long list of all-new products with BMW North America claiming that between 2010 and 2011 a total of 60 percent of its inventory will be new vehicles. No doubt BMW is also feeling pressure from its competitors, including Audi, which will also run ads during this years Super Bowl, marking the fourth consecutive year it has done so.
The list of new vehicles BMW has or is about to introduce include the 5 Series, 6 Series Coupe and Convertible, the new X3 SUV and the ActiveE electric car. While BMW has yet to comment on how many sports it is purchasing, it’s likely at least one of them will feature the ActiveE, as the agency hired to create the Super Bowl ads (MDC Partners’ Kirshenbaum Bond Senecal & Partners) has also been hired by BMW to handle the ActiveE launch.
[Source: Automotive News]
After a two-year hiatus marked by a global recession and the bankruptcy of America’s largest automaker, General Motors will return to the Super Bowl for 2011. GM had planned to be a part of the massive sporting event advertising spectacle but pulled out of the event earlier this year. The move not only hurt the NFL but also the advertising agencies on Madison Avenue. Over the past 15 years GM has spent $80.5 million buying ads during the event.
Importantly, the decision to rejoin the Super Bowl melee comes as former Hyundai marketing boss Joel Ewanick signed on as head of GM’s marketing department. Ewanick coined Hyundai’s “Big Voices in Big Places” campaign that saw it get involved in events like the Super Bowl and Academy Awards, a move which is considered to have helped the brand grow while most others struggled last year.
Hyundai will also be advertising at Super Bowl XLV with three spots, while Audi has also confirmed participation. Added interest is expected to drive up the cost of ad spots after spending dropped by 24 percent last year.