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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Feb 03 2012, 1:57 PM

10. Hyundai Genesis Coupe 'Think Fast'


The Super Bowl only comes once and year, and it brings with it a heated advertising race between car companies to try and captivate the huge audience that watches the big game with eye catching commercials. These are AutoGuide’s picks for the 10 best commercials of this year’s Super Bowl in order from worst to best. And lucky you, there are so many this year we actually left the bad ones out.


 |  Feb 02 2012, 4:01 PM

You would think with all the damage control Chevrolet has to do after their share of bad press on the Volt that they would be able to come up with a better, more creative ad for this year’s Super Bowl.

Nonetheless, Chevy will be presenting your run-of-the-mill commercial featuring aliens from another planet, or galaxy far, far away that are interested in the technology behind the Chevy Volt. Unfortunately it doesn’t really say too much about what makes the Volt a great, but more importantly safe, vehicle – other than the fact that “it’s electric, and when I need to go farther it runs on gas.”

We have to admit that Chevy is going to have to really step up their game if they hope to change the general public’s perception of their Volt. Aliens just won’t cut it these days.

Check out the odd commercial after the break.

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 |  Feb 01 2012, 7:30 PM

What’s better than winning a brand-new 2012 Toyota Camry? Winning one for yourself and a friend!

Along with a Super Bowl ad, which will air during half time, Toyota is launching its “pay it forward” contest that is an extension of Toyota’s “Camry Effect” campaign. This social media campaign shared Camry stories and memories from the past 30 years from over two million Camry owners across the U.S.

The Super Bowl ad, called “Connections,” is a tip of the hat to the “Camry Effect” campaign, showcasing a variety of memories that have taken place in a Camry.

To enter the contest, you have to download the Shazam mobile app and then visit Once there, just follow the instructions to tag audio while the “Connections” ad is playing during the Super Bowl. If you can’t download the app, you can still enter – just go to the website and follow the on-screen instructions. You can enter the contest a day leading up to the Super Bowl debut of the commercial, as well as entering again by using Shazam or entering online when the spot airs live on Sunday. You’ll be in the running to win a new Camry for yourself and another for your best bud – a prize that’s valued of $53,000.

We’ve got the commercial for you to watch now, right after the jump.

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 |  Jan 30 2012, 6:20 PM

Last but not least, Hyundai’s fifth and final Super Bowl ad showcases the Genesis sedan.

Titled “Faster Acting,” this 30-second commercial highlights the new 429-horsepower Genesis R-Spec sedan. It helps tie together the theme of performance, so the pre-game spots are bridged with the in-game ads. It’s your run-of-the-mill car ad – no cheetahs or dying bosses to speak of. But if you love watching new cars go really fast, you’ll enjoy this one.

Watch “Faster Acting” after the jump.

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 |  Jan 30 2012, 6:14 PM

As though the reveal of the NSX Concept at the Detroit Auto Show didn’t garner enough buzz, Acura is looking to reach an even wider audience by showcasing the new hybrid sports car during this weekend’s Super Bowl. And to help out they’ve employed the help of two of the word’s best known comedians, both of whom just also happen to be well-known car buffs: Jerry Seinfeld and Jay Leno.

The spot pits the two against each other to be the very first to own the new NSX, which isn’t set to go on sale for another three years.

How does it pan out? Watch the video below and see for yourself:

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 |  Jan 30 2012, 3:30 PM

The third Hyundai Super Bowl ad features the Genesis Coupe… and if you believe everything you see, it can actually bring someone back to life

“Think Fast,” a 30-second spot that will play in the fourth quarter of the game, features Bob, a recurring character that will star in Hyundai’s social media plans. In the ad, Bob is driving his boss in his Genesis Coupe R-Spec. While in the middle of offering Bob some words of wisdom, the elderly boss falls unconscious. Bob doesn’t lose his head during this medical emergency – instead, he rapidly accelerates and stops his car repeatedly, performing a sort of Genesis CPR. There’s enough force to bring the boss back to life, who starts his speech right where he left off.

If you’re a fan of Bob’s, you can check out more “Bob’s High-Powered Business Tips” by visiting Hyundai’s YouTube Channel.

Check out “Think Fast” after the jump.

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 |  Jan 30 2012, 2:49 PM

Chevrolet has been on a marketing spree with their new compact Sonic, pulling off antics left and right including having Rob Dyrdek kickflip a Sonic and taking one skydiving over the Arizona desert.

For this year’s Super Bowl ad, Chevrolet looks to share all of the Sonic stunts it pulled off the past year which ranges from skydiving to bungee jumping to kick flipping and performing with OK GO in creating a music a video. While clearly these stunts aren’t made to inspire you to do wild and crazy things with your Sonic, it does a great job in generating buzz surrounding the new GM compact as an exciting and exhilarating vehicle to own and drive.

Chevrolet will be one of 11 automakers running ads during the Super Bowl this year and is expected to have a total of seven commercials on Sunday. Three will be during the big game, two before and two after. Watch the ad after the break.

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 |  Jan 26 2012, 8:30 PM

Titled “Sled”, Suzuki will be showing off their all-wheel drive 2012 Kizashi sport sedan for this year’s Super Bowl commercial. The Kizashi is also the same vehicle Suzuki showed off in their Super Bowl ad last year, which was the company’s first ever.

The ad was developed by Siltanen & Partners Advertising, and hopes to illustrate the “exhilaration one can receive from upgrading their ordinary daily driver with a more entertaining mode of transportation.” Unfortunately not many of us can relate from having to use a dog sled as a method of transportation, but we think you get the point.

The ad won’t be the only thing Suzuki is kicking off on Super Bowl Sunday. The automaker will also be giving away BARKCODE tags to the first 1,000 consumers to register on Each BARKCODE tag is a personalized pet identification tag with a scannable 2D code, allowing pet owners to be reunited if their furry friends become lost or misplaced during a natural disaster. With each tag ordered, BARKCODE will donate $3.00 on behalf of Suzuki to the American Red Cross.

Watch the commercial after the break.

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 |  Jan 26 2012, 6:30 PM

Sometime after championship Sunday, once the New England Patriots and the New York Giants won their respective title games, marketing departments across the nation probably had a meeting to decide whether or not to reveal their Super Bowl ads ahead of time.

Most believe that interest for the big game isn’t as high as years past, but imagine what ad agencies would have done if Tebow managed to make it to Super Bowl Sunday.

Whatever the reason is – and we’re just poking fun at a Brady vs. Manning rematch that doesn’t involve Peyton – Audi has also revealed their Super Bowl ad ahead of the big game. And while we thought this vampire craze would just quietly die off into the night, it apparently hasn’t and Audi inexplicably did a vampire-themed ad with their new Audi S7.

The ad itself is pretty uncreative, and what’s even more odd is those that would be in the market for the S7 probably isn’t really into the whole teenage vampire craze. But hey, Audi’s selling point on the ad is about their LED headlights. Wait, what?

Check out the ad after the break.

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 |  Jan 23 2012, 1:00 PM

GM has announced “Chevy Happy Grad” as the winner of their Route 66 Super Bowl Ad contest, created by 26-year old Zach Borst of Long Island. The winning ad will be aired during Super Bowl XLVI and had already received over 32-million views between December 22 and January 14.

The best part about this ad is how easy it is to relate to it, considering we’ve all probably received gifts we never wanted, or mistakenly thought a certain gift was ours. The ad was filmed on location out in Long Island near Borst’s home and beat out 400 submitted scripts and 198 films from 32 different countries.

“We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can relate to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.”

Borst has been producing films since his childhood and has founded Goat Farm Films, his own production company based out of New York.

Check out the winning ad after the break.

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 |  Jan 17 2012, 12:00 PM

In terms of prime time viewing, it often doesn’t get any better than during the Super Bowl. As a result companies want to make every second of air time count during the commercial breaks, often leading to some of the most inventive ads of all time.

This year, Kia Motors is pulling out all the stops, thanks to a commercial which Michale Sprague, head of Kia’s US marketing and communications calls “the ultimate man’s dream.” It’s all part of a plan for Kia to boost its image into a more upscale, edgier brand.

Essentially, the ad incorporates a Kia Optima tearing around a race track,  while scantily clad  supermodel Adriana Lima and mixed-martial arts fighter Chuck Liddell do what they do best, as Mötley Crüe rock on stage, performing Kickstart My Heart.

The 60-second commercial will first be seen in movie theaters beginning on February 3, while 15-second teaser ads will also air beforehand. In an attempt to maximize the ad’s potential Kia will also leverage both the Twitter and Facebook followings of the stars featured in the commercial.

[Source: USA Today]

 |  Dec 22 2011, 10:30 AM

img class=”alignnone size-full wp-image-99673″ title=”chevy_superbowl_commercialsrc=””" width=”640″ height=”360″ />

Chevy is turning to independent film makers in 32 different countries for one of their five Super Bowl XLVI commercials. Chevrolet is hoping to go global – 60-percent of their vehicles are sold outside the United States – by asking fans to also vote for their favorite commercial to influence the judges.

The contest named “Chevrolet Route 66″ and contestants are asked to create an ad which captures the spirit of the everyday hero and the global experience of life’s journey. The Chevrolet advertising team will get together to check out the consumer-generated ads with the best one being aired during the Super Bowl.

Chevrolet will be posting their favorite submissions on specially created website with Microsoft ( in order for fans to view, rate and share the videos. And to entice viewers to vote from December 22nd 2011 to January 26th 2012, a prize of up to $10,000 can be won by whoever shares most often. The countries eligible include Brazil, Canada, China, France, Germany, India, Mexico, the United Kingdom and of course the United States.

Check out a sneak preview of the commercial competition after the break.

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 |  Jul 29 2011, 10:33 AM

Audi is a company that prides itself on cozying up to celebrities and it looks like the latest name they’ll be working with is rapper Eminem…. by court order. Don’t jump to conclusions though, it’s not Eminem who’s being forced to do anything, but rather the flashy German automaker.

In early June, 8 Mile Style, which handles Eminem’s copyrights, filed suit against Audi in Germany over a video that it allegedly (and rather obviously) ripped off. The promo piece for the new Audi A6 Avant used a rendition of the award-winning “Lose Yourself” song and even aped Chrysler’s “Imported from Detroit” commercial, which was created for the Super Bowl.

8 Mile Style has announced a settlement has been reached and showing some serious class, rather than a big cash settlement, the arrangement will see Audi lending a hand to, “support the revitalization of Detroit by contributing to selected social projects.” Making this settlement all the more poignant is the fact that in the past few years Audi parent company Volkswagen turned its back on the Motor City, moving it’s U.S. headquarters to Washington, D.C.

Details of exactly how Audi will be helping-out Detroit are expected to be announced soon.

[Source: FreeP]

Watch the original “Imported from Detroit” ad, plus the copycat Audi one after the jump

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 |  Jun 30 2011, 1:59 PM

A Federal Judge made a final ruling allowing the Pure Detroit clothing line owned by Moda Group LLC to continue printing and selling “Imported from Detroit” products.

U.S District Judge Arthur Tarnow decided that the slogan was geographical, descriptive and arguably misleading and thus was not a valid trademark for protection. He ruled in favor of Moda saying that Chrysler wouldn’t suffer irreparable harm and didn’t have a strong likelihood of winning the case. Chrysler spokesman Michael Palese, said, ”Chrysler Group is disappointed with this opinion and will continue to pursue all avenues to protect our Imported from Detroit trademark.” Since the Super Bowl commercial, Chyrsler has sold 5,800 items bearing the “Imported from Detroit” slogan.

[Source: Edmunds Inside Line]

 |  Feb 04 2011, 9:35 PM

Mercedes has released the full version of the commercial it will air during the Super Bowl – the German automaker’s first.

Introducing the brand’s new lineup for 2011, it includes an impressive look back at 125 years of impressive vehicles and even a cameo by none other than Sean ‘P. Diddy’ Combs.

See the video after the jump:

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 |  Feb 03 2011, 5:30 PM

With two new major debuts in 2011, Volkswagen is hoping to raise their profile in the United States with a coupe Super Bowl commercials that show off their new Passat and give a hint at what the 2012 Beetle will look like when it bows at the end of the year.

The Passat spot evokes some iconic music from Star Wars, as well as a cute youngster running around in a Darth Vader get-up, attempting to use “The Force” on a variety of household objects. Unsuccessful, he tries his luck with the family car, a 2012 Passat, only to find out he’s in for a surprise.

The ad for the Beetle is a little more literal, showing a CGI-rendered beetle (as in, the insect) tearing through a dirt path. Ostensibly, this is supposed to mimic the sportier Beetle due in time for 2012.

Hit the jump to see Volkswagen’s commercials for the Superbowl

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 |  Feb 03 2011, 4:44 PM

This year’s Super Bowl is heavy on automotive ads, with Hyundai, Audi, Volkswagen and Chevrolet all spending megabucks to get a coveted ad slot at television’s biggest event of the year.

Hyundai’s spots largely focus on their new superstar, the 2011 Elantra, with Hyundai calling for an end to hypnotizingly dull compacts. A fourth spot highlights the Sonata Hybrid and the engineering that went into it. The Elantra spots look like they were inspired by an acid trip, as evidenced by the screen cap above.

Fortunately, you don’t have to watch the big game just to see the ads. Hit the jump to check out all 3 of Hyundai’s Super Bowl commercials.

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 |  Feb 02 2011, 3:11 PM

Audi wants Super Bowl fans to re-define luxury. To kick off Super Bowl week, they’ve taken their quest online using various social media outlets for fans to join the movement.

As of today, you can visit Facebook at and Twitter at and RSVP to these social media contests that attempt to give old luxury the heave-ho and usher in a new generation of Progressive Luxury.

The Audi Progressive Luxury Trade-up contest on Twitter, which starts on Thursday, Feburary 3, lets you determine what is the most creative and compelling definition of Progressive Luxury. All you have to do is include the hashtag #ProgressIs and the URL in your tweets, and you’ll be entered into the contest. If you make it to the top 10, you’ll win a virtual old luxury prize that can be traded in for a real Progressive Luxury prize. One lucky Tweeter will get an exhilarating R8 drive at the Audi sportscar experience in Sonoma, California, which includes a track driving program and exclusive weekend, as well at $25,000 to go to a charity on behalf of the grand prize winner. Starting today, users can visit to RSVP in advance for the contest.  (Also interesting to note is that the #ProgressIs hashtag will make Super Bowl history by being the first time a brand has included a Twitter hashtag in its Super Bowl television advertisement.)

The Facebook fans can get in on the action too. Starting on Supper Bowl Sunday, the Audi Estate Sale Facebook experience wants you to tag old luxury items found within Audi’s Super Bowl spot “Release the Hounds.”  It’s another chance to win that Audi Sportscar Experience. To qualify, you need to complete the experience.

 |  Feb 01 2011, 6:02 PM

We have to hand it to Chevrolet; rather than an overblown blockbuster ad proclaiming their supremacy, they’ve opted for a somewhat ironic, tongue-in-cheek spot lampooning small-market car dealers.

Of course, Chevrolet had to milk their association with Transformers, and the real Amurrican sport of doing burnouts in crowded areas just to make things complete. But that’s not to say we’re not amused.

Hit the jump to see the teaser for Chevrolet’s Super Bowl ad

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 |  Dec 03 2010, 10:26 AM


With the news today by rival Audi that it will once again advertise during the superbowl, BMW has announced it will return to the sporting advertising event, buying a spot for the first time in a decade.

BMW’s reason for returning to the high-profile event is reportedly due to an eagerness to promote a long list of all-new products with BMW North America claiming that between 2010 and 2011 a total of 60 percent of its inventory will be new vehicles. No doubt BMW is also feeling pressure from its competitors, including Audi, which will also run ads during this years Super Bowl, marking the fourth consecutive year it has done so.

The list of new vehicles BMW has or is about to introduce include the 5 Series, 6 Series Coupe and Convertible, the new X3 SUV and the ActiveE electric car. While BMW has yet to comment on how many sports it is purchasing, it’s likely at least one of them will feature the ActiveE, as the agency hired to create the Super Bowl ads (MDC Partners’ Kirshenbaum Bond Senecal & Partners) has also been hired by BMW to handle the ActiveE launch.

[Source: Automotive News]

 |  Jun 08 2010, 9:47 AM

After a two-year hiatus marked by a global recession and the bankruptcy of America’s largest automaker, General Motors will return to the Super Bowl for 2011. GM had planned to be a part of the massive sporting event advertising spectacle but pulled out of the event earlier this year. The move not only hurt the NFL but also the advertising agencies on Madison Avenue. Over the past 15 years GM has spent $80.5 million buying ads during the event.

Importantly, the decision to rejoin the Super Bowl melee comes as former Hyundai marketing boss Joel Ewanick signed on as head of GM’s marketing department. Ewanick coined Hyundai’s “Big Voices in Big Places” campaign that saw it get involved in events like the Super Bowl and Academy Awards, a move which is considered to have helped the brand grow while most others struggled last year.

Hyundai will also be advertising at Super Bowl XLV with three spots, while Audi has also confirmed participation. Added interest is expected to drive up the cost of ad spots after spending dropped by 24 percent last year.

[Source: WSJ]

 |  Feb 02 2010, 12:02 PM

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Ahead of their official airing during Super Bowl XLIV, Hyundai has released two of its commercials. The first is called “10 Years/Favre” and is set 10 years in the future where a 50-year-old Favre (even more gray-haired than now) accepts the MVP award and contemplates retiring… again. With the words, “We don’t know what things will be like 10 years from now,” Hyundai points out that its powertrain warranty on your new Hyundai will still be around.

The second commercial, called “Paint” isn’t humorous, but highlights the all-new 2011 Sonata (its paint in particular) as a work of art. Hyundai also returns to its old gimmick of comparing its products to some rather high-end models, ending the clip with the words, “Better paint quality than a Mercedes CLS550.”

Both commercials are narrated by actor Jeff Bridges, who’s voice is rivaled only by Morgan Freeman.

See after the jump for both videos, as well as a few of Hyundai’s past Super Bowl ads.

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