Chrysler “Imported From Detroit” Trademark Case Heads To Mediation

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Chrysler “Imported From Detroit” Trademark Case Heads To Mediation
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Does Chrysler own the “Imported From Detroit” slogan or can it be used by a Michigan clothing company? The companies are putting the matter into the hands of a mediator to decide. The matter, which will go to mediation on March 27, stems from a dispute between Chrysler and clothing maker Pure Detroit. The two… Continue Reading...

Super Bowl MVP Eli Manning Takes Home Chevrolet Corvette Grand Sport Convertible

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Super Bowl MVP Eli Manning Takes Home Chevrolet Corvette Grand Sport Convertible
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As if winning Super Bowl XLVI and becoming the MVP of the game wasn’t enough, New York Giants quarterback Eli Manning was also handed the keys to a 2012 Chevrolet Corvette Grand Sport Convertible Centennial Edition. The MVP Award winner was chosen through a media panel and fan vote on www.superbowl.com during the game, and… Continue Reading...

Ford Threatens Legal Action Over Chevy Silverado Super Bowl Ad

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Despite Ford’s efforts to stop GM, the apocalypse-surviving Chevy Silverado commercial aired last night during the Super Bowl. According to GM, the advertisement was intended as a “good-humored” spoof on the Mayan calendar predictions. Depicting a band of Silverado owners that are navigating across a “completely over-the-top, outrageous version of the devastation and destruction predicted to occur… Continue Reading...

Chevrolet Super Bowl Ad Shows You How To Survive The Apocalypse [Video]

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Chevrolet Super Bowl Ad Shows You How To Survive The Apocalypse [Video]
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How are you going to survive the end of the world on December 21? According to Chevrolet‘s new Super Bowl ad, the only way to make it is by driving a Chevy Silverado. The 30-second Super Bowl commercial takes a look into the very near future to give us a glimpse of what’s going to… Continue Reading...

Top 10 Super Bowl Ads from Car Manufacturers

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Top 10 Super Bowl Ads from Car Manufacturers
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  The Super Bowl only comes once and year, and it brings with it a heated advertising race between car companies to try and captivate the huge audience that watches the big game with eye catching commercials. These are AutoGuide’s picks for the 10 best commercials of this year’s Super Bowl in order from worst to… Continue Reading...

Chevy Volt Super Bowl Commercial is Out of this World Strange [Video]

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You would think with all the damage control Chevrolet has to do after their share of bad press on the Volt that they would be able to come up with a better, more creative ad for this year’s Super Bowl. Nonetheless, Chevy will be presenting your run-of-the-mill commercial featuring aliens from another planet, or galaxy… Continue Reading...

New Toyota Camry Super Bowl Ad is Heartfelt

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New Toyota Camry Super Bowl Ad is Heartfelt
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What’s better than winning a brand-new 2012 Toyota Camry? Winning one for yourself and a friend! Along with a Super Bowl ad, which will air during half time, Toyota is launching its “pay it forward” contest that is an extension of Toyota’s “Camry Effect” campaign. This social media campaign shared Camry stories and memories from… Continue Reading...

Hyundai’s Final Super Bowl Ad Showcases the Genesis Sedan [Video]

Hyundai’s Final Super Bowl Ad Showcases the Genesis Sedan [Video]
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Last but not least, Hyundai’s fifth and final Super Bowl ad showcases the Genesis sedan. Titled “Faster Acting,” this 30-second commercial highlights the new 429-horsepower Genesis R-Spec sedan. It helps tie together the theme of performance, so the pre-game spots are bridged with the in-game ads. It’s your run-of-the-mill car ad – no cheetahs or… Continue Reading...

Acura Super Bowl Ad Pits Jerry Seinfeld Against Jay Leno for the First NSX [Video]

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As though the reveal of the NSX Concept at the Detroit Auto Show didn’t garner enough buzz, Acura is looking to reach an even wider audience by showcasing the new hybrid sports car during this weekend’s Super Bowl. And to help out they’ve employed the help of two of the word’s best known comedians, both… Continue Reading...

Watch Hyundai’s Genesis Coupe Super Bowl Ad “Think Fast” [Video]

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Watch Hyundai’s Genesis Coupe Super Bowl Ad “Think Fast” [Video]
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The third Hyundai Super Bowl ad features the Genesis Coupe… and if you believe everything you see, it can actually bring someone back to life “Think Fast,” a 30-second spot that will play in the fourth quarter of the game, features Bob, a recurring character that will star in Hyundai’s social media plans. In the… Continue Reading...

Chevy Sonic Stunt Anthem Shows Off its Antics for the Super Bowl [Video]

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Chevrolet has been on a marketing spree with their new compact Sonic, pulling off antics left and right including having Rob Dyrdek kickflip a Sonic and taking one skydiving over the Arizona desert. For this year’s Super Bowl ad, Chevrolet looks to share all of the Sonic stunts it pulled off the past year which… Continue Reading...

Suzuki Kizashi Super Bowl Commercial Revealed [Video]

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Titled “Sled”, Suzuki will be showing off their all-wheel drive 2012 Kizashi sport sedan for this year’s Super Bowl commercial. The Kizashi is also the same vehicle Suzuki showed off in their Super Bowl ad last year, which was the company’s first ever. The ad was developed by Siltanen & Partners Advertising, and hopes to… Continue Reading...

Audi S7 Stars in Vampire Themed Super Bowl Commercial [Video]

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Audi S7 Stars in Vampire Themed Super Bowl Commercial [Video]
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Sometime after championship Sunday, once the New England Patriots and the New York Giants won their respective title games, marketing departments across the nation probably had a meeting to decide whether or not to reveal their Super Bowl ads ahead of time. Most believe that interest for the big game isn’t as high as years… Continue Reading...

Chevy Happy Grad Wins Route 66 Super Bowl Ad Contest

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GM has announced “Chevy Happy Grad” as the winner of their Route 66 Super Bowl Ad contest, created by 26-year old Zach Borst of Long Island. The winning ad will be aired during Super Bowl XLVI and had already received over 32-million views between December 22 and January 14. The best part about this ad… Continue Reading...

Kia “Male Fantasy” Super Bowl Ad to Feature Adriana Lima, Chuck Liddell and Mötley Crüe

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Kia “Male Fantasy” Super Bowl Ad to Feature Adriana Lima, Chuck Liddell and Mötley Crüe
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Essentially, the ad incorporates a Kia Optima tearing around a race track, while scantily clad supermodel Adriana Lima and mixed-martial arts fighter Chris Liddell do what they do best, as Mötley Crüe rock on stage, performing Kickstart My Heart. Continue Reading...

Chevy Teases “Route 66″ Super Bowl Commercial [Video]

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img class=”alignnone size-full wp-image-99673″ title=”chevy_superbowl_commercial” src=”http://www.autoguide.com/auto-news/wp-content/uploads//2011/12/chevy_superbowl_commercial.jpg” alt=”” width=”640″ height=”360″ /> Chevy is turning to independent film makers in 32 different countries for one of their five Super Bowl XLVI commercials. Chevrolet is hoping to go global – 60-percent of their vehicles are sold outside the United States – by asking fans to also vote for… Continue Reading...

Audi to Help Revitalize Detroit in Settlement with Eminem Over “Lose Yourself” Copycat Ad

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Audi is a company that prides itself on cozying up to celebrities and it looks like the latest name they’ll be working with is rapper Eminem…. by court order. Don’t jump to conclusions though, it’s not Eminem who’s being forced to do anything, but rather the flashy German automaker. In early June, 8 Mile Style,… Continue Reading...

Judge Rules That Chrysler Can’t Stop T-Shirt Maker From Using “Imported From Detroit” Slogan

Judge Rules That Chrysler Can’t Stop T-Shirt Maker From Using “Imported From Detroit” Slogan
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A Federal Judge made a final ruling allowing the Pure Detroit clothing line owned by Moda Group LLC to continue printing and selling “Imported from Detroit” products. U.S District Judge Arthur Tarnow decided that the slogan was geographical, descriptive and arguably misleading and thus was not a valid trademark for protection. He ruled in favor… Continue Reading...

Mercedes Super Bowl Commercial Introduces 2011 Lineup; Cameo by Sean ‘P. Diddy’ Combs

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Mercedes has released the full version of the commercial it will air during the Super Bowl – the German automaker’s first. Introducing the brand’s new lineup for 2011, it includes an impressive look back at 125 years of impressive vehicles and even a cameo by none other than Sean ‘P. Diddy’ Combs. See the video… Continue Reading...

Volkswagen Super Bowl Ads Use The Force, Insect Imagery

Volkswagen Super Bowl Ads Use The Force, Insect Imagery
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With two new major debuts in 2011, Volkswagen is hoping to raise their profile in the United States with a coupe Super Bowl commercials that show off their new Passat and give a hint at what the 2012 Beetle will look like when it bows at the end of the year. The Passat spot evokes… Continue Reading...

Hyundai Superbowl Spots Highlight Elantra, Sonata Hybrid

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Hyundai Superbowl Spots Highlight Elantra, Sonata Hybrid
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This year’s Super Bowl is heavy on automotive ads, with Hyundai, Audi, Volkswagen and Chevrolet all spending megabucks to get a coveted ad slot at television’s biggest event of the year. Hyundai’s spots largely focus on their new superstar, the 2011 Elantra, with Hyundai calling for an end to hypnotizingly dull compacts. A fourth spot… Continue Reading...

Audi’s ‘Progressive Luxury’ Super Bowl Ads Tie-In Social Media, Offer Prizes

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Audi’s ‘Progressive Luxury’ Super Bowl Ads Tie-In Social Media, Offer Prizes
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Audi wants Super Bowl fans to re-define luxury. To kick off Super Bowl week, they’ve taken their quest online using various social media outlets for fans to join the movement. As of today, you can visit Facebook at audi.us/EstateSale and Twitter at http://audi.us/ProgressIs and RSVP to these social media contests that attempt to give old… Continue Reading...

Chevrolet Super Bowl Ad Features Transformers, Donuts – Did You Expect Anything Less?

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Chevrolet Super Bowl Ad Features Transformers, Donuts – Did You Expect Anything Less?
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We have to hand it to Chevrolet; rather than an overblown blockbuster ad proclaiming their supremacy, they’ve opted for a somewhat ironic, tongue-in-cheek spot lampooning small-market car dealers. Of course, Chevrolet had to milk their association with Transformers, and the real Amurrican sport of doing burnouts in crowded areas just to make things complete. But… Continue Reading...