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Edmunds revealed that the commercial showed the greatest increase of traffic to the models page on their site. Using measurements at 7 different points during Sundays game, Edmunds found that the Fiat section of their site had a 138 percent rise in activity at the end of the game.
The effective commercial follows Abarth’s “Small, but wicked” catch-phrase, and is sure to catch your attention in just 60 seconds.
The Abarth is going to be hitting North America some time this year, featuring track-ready performance and small car fuel efficiency.
Check it out in the video below.
We have to hand it to Chevrolet; rather than an overblown blockbuster ad proclaiming their supremacy, they’ve opted for a somewhat ironic, tongue-in-cheek spot lampooning small-market car dealers.
Of course, Chevrolet had to milk their association with Transformers, and the real Amurrican sport of doing burnouts in crowded areas just to make things complete. But that’s not to say we’re not amused.
Hit the jump to see the teaser for Chevrolet’s Super Bowl ad
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Audi has just unveiled the complete version of its 2010 SuperBowl ad featuring the A3 TDI. The gist of the commercial is that the Green Police are out arresting regular folks doing regular things that are bad for the environment, like throwing out compost, using plastic bags for groceries or using incandescent light bulbs.
At a traffic stop to look for environmental offenders, the Green Police see an A3 TDI and let the driver go, while everyone else is stuck in traffic.
While we did get a chuckle over the Green Police pulling over the actual police at the end (and the Cheap Trick “Green Police” song is pretty darn catchy), this certainly isn’t up to Audi’s usual standards and the company’s green diesel diatribe is getting a little old. Who knows, the whole thing might backfire, with its Orwellian-like universe run by Al Gore. Yawn…
See after the jump for some other 2010 SuperBowl ads from Kia and Hyundai: