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Advertising Age has named Chrysler the marketer of the year for 2012, thanks to the company’s growth which is attributed to its new marketing techniques.
Cocaine, beautiful women and tiger blood — these things can compel a man to insane acts, not the least of which is driving a Fiat 500 at speed through a house.
That’s one image Italian automaker, Fiat, is hoping to portray (fun and youth not drugs and depravity), but the Charlie Sheen “House Arrest” commercial is one of two ads that will air for the first time tonight. The second, called “Baby” is a little more subtle in its appeal.
The spot features two men driving to a show with, as you may guess, a baby in the back of the car. The two men are discussing the seats, you see the driver working the manual transmission and then they find themselves stuck behind an old man in a generic Italian mafia car driving very slowly.
The Fiat pulls out to pass while the old man shoots a dirty look their way, inadvertently catching the baby’s gaze. In that moment, the child utters the same Italian phrase we heard supermodel Catrinel Menghia repeat during the Abarth superbowl ad, which means “what are you looking at?”
The old man looks shocked as the two men and baby pull away. We can’t say when the ad will air, just that it’s set for both local broadcast and network TV. That said, the ads probably won’t air during an episode of Grey’s Anatomy given their male-oriented nature.
Watch both the new “Baby” ad and “House Arrest” below.
There’s no question that Chrysler‘s “Imported from Detroit” Super Bowl ad from last year will be a tough act to follow, nonetheless the automaker is doing what it can to exceed expectations again.
Sticking with a gritty theme, albeit in a different style, Chrysler has enlisted the services of veteran actor and director Clint Eastwood, who is expected to give the country a tough talking to in Walt Kowalski style, though we doubt the ad will feature a 1972 Ford Gran Torino Sport or off-color banter.
Like “Imported from Detroit,” this year’s commercial will air for two minutes during this Sunday’s Superbowl XLVI. Considering that it costs around $3.5 million for just 30 seconds of air time during the game, Chrysler is clearly feeling lucky about making the audiences’s day this year.
[Source: wxyz action news]
Watch the ad below:
Volkswagen‘s Super Bowl ad was teased last week with a musical performance of dog’s barking the imperial march, which was very entertaining by itself, but it was not evident how VW would tie together both dogs and Star Wars. Well now we know as the company just released the entire commercial for our viewing pleasure.
It is actually two commercials rolled into one, a clever trick to keep both the dog and star wars theme alive. While the dog is cute, it’s only fitting that Volkswagen kept their Star Wars ties strong following the success of last years Super Bowl ad featuring the “Vader kid.”
Well done Volkswagen, well done.
Watch the ad after the jump and tell us what you think in the comments section below.
Car companies, much like any other, can go one of two routes when dreaming up a Superbowl commercial: funny or serious.
Cadillac chose the latter this year for their ATS commercial, but their ad didn’t do it for us. Throwing a deep commanding voice over an uninspiring electric guitar track and recycling what’s mostly old teaser footage of the ATS running around the Nurburgring race track was a let down. Most disappointing of all, the original teaser video was probably more exciting. The comparison they make between the BMW 3-Series and the ATS makes sense and so does hinting at testing in enemy territory, but it doesn’t impart the rah rah go USA spirit we would have expected.
The Superbowl represents grandeur, excess and most of all pride. One day out of the year a single stadium becomes football’s cathedral. In keeping with that theme, commercials have no choice but to make us double over in laughter or jump from our seats in excitement, or just crack a prideful smirk.
Chrysler pulled that off last year with their “imported from Detroit’ commercial, but telling people to “go to green hell” is just plain cheesy. Hopefully you disagree, watch the video below and decide for yourself.
GALLERY: 2013 Cadillac ATS
Everything is big news in a small town, especially the chance at being featured in a Super Bowl commercial. For one small town, that possibility may become a reality if General Motors decides to run an ad they shot featuring Hamtramck, Michigan.
The little town of about 20,000 people is all a twitter over their chance at the spotlight. Chevrolet chose the town (where the Volt is assembled) to film a spot promoting the Volt, though they haven’t actually decided to air the ad during one of the most watched events on TV.
“We create a lot of different spots. The final decision will come in a few weeks,” said Patrick Morrissey, a GM spokesperson to The Detroit News.
If the ad runs, it means some exciting exposure for the town named after the first American commander in charge of Fort Shelby, the fortification of Detroit. In fact, Hamtramck is almost surrounded by Detroit, despite being an independent city.
From what interviewed residents can guess, GM is hunting for something to generate the same chest-thumping pride and patriotism Chrysler’s wildly popular “imported from Detroit” ad ignited last year. If you’ve forgotten, it featured Eminem driving a Chrysler 300 to the Lose Yourself track originally from the movie 8 Mile.
Even if the Hamtramck residents don’t make the Superbowl cut, GM says it plans to run it elsewhere. Apparently, the film crew spent enough time filming to “make a documentary” according to some residents. The real question now, is who will be featured in the final product? The final call about which ads will air might not come until right before game time. One thing is certain, Hamtramck is going to have Super Bowl fever this February.
[Source: Detroit News]