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There’s no question that Chrysler‘s “Imported from Detroit” Super Bowl ad from last year will be a tough act to follow, nonetheless the automaker is doing what it can to exceed expectations again.
Sticking with a gritty theme, albeit in a different style, Chrysler has enlisted the services of veteran actor and director Clint Eastwood, who is expected to give the country a tough talking to in Walt Kowalski style, though we doubt the ad will feature a 1972 Ford Gran Torino Sport or off-color banter.
Like “Imported from Detroit,” this year’s commercial will air for two minutes during this Sunday’s Superbowl XLVI. Considering that it costs around $3.5 million for just 30 seconds of air time during the game, Chrysler is clearly feeling lucky about making the audiences’s day this year.
[Source: wxyz action news]
Watch the ad below:
With the craze for new smart phone apps continuing unabated, Chevrolet has jumped in with both feet releasing one that ties in with this year’s Superbowl.
Dubbed the Game Time App, it allows users of smart phones and tablets to play trivia related to the game, Tweet each other and participate in polls or contests while watching the Superbowl; with the chance to win prizes from Chevrolet and other game sponsors such as Bridgestone, Motorola, the NFL, Papa John’s Pizza and Sirius XM satellite radio. Among the prizes up for grabs are no fewer than 20 Chevrolet vehicles.
According to GM’s marketing chief Joel Ewanick, the Chevy Game Tim app, “is the first time any company has attempted such a large-scale app, which will enhance the game watching experience and help them engage in the online conversation about the Super Bowl.”
Chances to win a prize, begin the moment a viewer downloads the app to their smart phone or tablet. Upon doing so, each player receives a unique license plate number. If their particular plate appears on a Chevy commercial during the game, or online, they win a new vehicle.
The Game Time App is just one of several Superbowl initiatives being put together by GM’s Bowtie brand; others include game day live stream coverage with advertiser exclusivity on NBCSports.com, teaming up with the NFL and Twitter on the former’s NFL Huddle Site and Twitter’ s “Road to the #Superbowl,” plus automotive exclusivity for the branded USA Today Facebook Superbowl Ad Meter and additional interactivity via Chevy’s own social media channels.
“With these initiatives, the traditional ads on the Super Bowl broadcast and additional initiatives we will announce soon, we expect more than 1.5 billion impressions of our message on game day and beyond,” declared Ewanick.
To download the app, visit the Chevy Game Time site here
As a lead-in to a range of new products planned for introduction this year, Lexus is putting together its first ever Superbowl commercial, which will air during the first half of this year’s game on February 5th on NBC.
The almost Super 8 esque 30-second commercial, centers around the new 2013 Lexus GS, which officially launches in February, as well as emphasizing future products to come (catch a sneak peek below).
In the run up to the Superbowl XLVI commercial, Lexus is also launching a social media activation tool called “TweetDrive Engineered by Lexus.” This airs live on NBCSports.com and will provide football fans with the opportunity to put both their knowledge of the game and social media skills to the test during the actual Playoffs, according to Lexus’ vice-president of marketing Brian Smith.
The objective is for each fan to gain enough yards on the “field” so their “team” can score a touchdown, by providing the correct answers to both trivia and predictive game questions, using a Lexus TweetDrive hash tag.
For every Playoff game in which fans play TweetDrive, they are entered into a draw for a grand prize, which is a trip for two to any NBC Sports Premium Event.
Watch the teaser video below:
In terms of prime time viewing, it often doesn’t get any better than during the Super Bowl. As a result companies want to make every second of air time count during the commercial breaks, often leading to some of the most inventive ads of all time.
This year, Kia Motors is pulling out all the stops, thanks to a commercial which Michale Sprague, head of Kia’s US marketing and communications calls “the ultimate man’s dream.” It’s all part of a plan for Kia to boost its image into a more upscale, edgier brand.
Essentially, the ad incorporates a Kia Optima tearing around a race track, while scantily clad supermodel Adriana Lima and mixed-martial arts fighter Chuck Liddell do what they do best, as Mötley Crüe rock on stage, performing Kickstart My Heart.
The 60-second commercial will first be seen in movie theaters beginning on February 3, while 15-second teaser ads will also air beforehand. In an attempt to maximize the ad’s potential Kia will also leverage both the Twitter and Facebook followings of the stars featured in the commercial.
[Source: USA Today]