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Cocaine, beautiful women and tiger blood — these things can compel a man to insane acts, not the least of which is driving a Fiat 500 at speed through a house.
That’s one image Italian automaker, Fiat, is hoping to portray (fun and youth not drugs and depravity), but the Charlie Sheen “House Arrest” commercial is one of two ads that will air for the first time tonight. The second, called “Baby” is a little more subtle in its appeal.
The spot features two men driving to a show with, as you may guess, a baby in the back of the car. The two men are discussing the seats, you see the driver working the manual transmission and then they find themselves stuck behind an old man in a generic Italian mafia car driving very slowly.
The Fiat pulls out to pass while the old man shoots a dirty look their way, inadvertently catching the baby’s gaze. In that moment, the child utters the same Italian phrase we heard supermodel Catrinel Menghia repeat during the Abarth superbowl ad, which means “what are you looking at?”
The old man looks shocked as the two men and baby pull away. We can’t say when the ad will air, just that it’s set for both local broadcast and network TV. That said, the ads probably won’t air during an episode of Grey’s Anatomy given their male-oriented nature.
Watch both the new “Baby” ad and “House Arrest” below.