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Susan Docherty, GM’s former US sales and marketing boss, will become head of GM’s Chevrolet Europe division starting on January 1st, 2012. Docherty will be succeeding Wayne Brannon, who will be retiring after 38 years with GM. Docherty, 49, will be overseeing the growth of GM’s Chevrolet and Cadillac brands in western and central Europe.
Docherty is currently serving as GM’s head of international sales and marketing operations, but in the past has also served in various sales and marketing roles with GM including general manager of Hummer and marketing director for Cadillac. Docherty is a native of Canada and has also held marketing roles in GM’s offices in Zurich, Switzerland and Ruesselsheim, Germany.
A successor to Docherty’s current role will be announced at a later date. Docherty is looking forward to the new challenge to grow GM’s business in Europe.
Buick is continuing to improve and expand its lineup of vehicles and build itself into a legitimate luxury car brand. The latest addition to the Buick lineup is a new mid-sized sedan with a familiar name: Regal.
The car will slot in under the new LaCrosse, which is priced from $27,085 and will be based on the European Opel Insignia. Currently such a vehicle is offered in China (pictured above) with a choice of two engines, a 164hp 2.4-liter four-cylinder and a 211hp turbocharged 2.0-liter four cylinder. And considering its European heritage we should expect a solid vehicle with some decent handling characteristics too.
“The transformation of Buick began with our luxury crossover, the Buick Enclave and continued this year with the launch of the 2010 LaCrosse premium sedan,” said Susan Docherty, Buick GMC General Manager. “We’re thrilled to announce that the Regal will be the next member of the Buick family.”
Buick has decided to bring back the Regal name as its one of Buick’s better known badges, despite the fact that the company hasn’t made a Regal vehicle (no pun intended) in six years.
Buick has yet to announce when the new Regal will arrive.