AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
Ford announced the launch of a new campaign encouraging people to adopt a lifestyle devoted to environmental sustainability. The program includes a national electric vehicle education program, a multi-city tour, and finally the debut of a 10-film short documentary series.
Ford’s documentary series, The Big SHFT: 10 Innovators Changing Our World, goes beyond the automotive sector to put emphasis on people creating sustainable businesses to affect positive change around the world. The short film series will feature game-changing eco-entrepreneurs that have brought innovation in sustainability for areas ranging from food and fashion to urbanization, technology and design.
A new global survey from the international brand consultancy Interbrand, has named Toyota, the world’s greenest brand. The award was based on environmental performance coupled with public perception of a brand’s environmental sustainability.
Data was collected from the world’s leading markets, including the UK, France, Germany, Italy, USA, Japan, Brazil and India. The report gave Toyota a top score of 64.19 points, beating 3M that took second place. The Interbrand report also stated that Toyota is “a leading example of making the environment a core management priority, while also engaging in a meaningful way with audiences around the world”. Toyota is the market-leader in hybrid technology, according to the report, and Toyota and Lexus have sold more than 3.2 million hybrid vehicles since 1997.
Toyota’s environmental approach towards sustainable operations coincides with the official switch-on of a large-scale solar power system at the company’s car plant in Burnaston, Derbyshire This facility is known as one of the company’s global “eco-plants”, leading the way in cleaner and more efficient manufacturing and operations.
Lexus has just released a new advertisement highlighting the LFA supercar as well as the company’s technological innovations. This new ad focuses on new technologies critics thought Lexus was not capable of designing and the Japanese automakers commitment to sustainability. “It is not about simply making incremental strides and improvements, but about taking giant leaps in innovation,” said Dave Nordstrom, Lexus vice president for marketing.
This new ad entitled “A New Era of Lexus Innovation” highlights the development process for the Lexus LFA’s V-10 and carbon-fiber components. The LFA’s high revving engine screams through the entire ad, while being put through hairpin turns on the track all the while the sophisticated components inside the car are explained. The soundtrack and narration add to the experience and overall the commercial is worth checking out. The sound of the 4.8-liter V-10 sounds absolutely flawless.
Check out the video after the jump!