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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jun 16 2011, 5:44 PM

Lexus has just released a new advertisement highlighting the LFA supercar as well as the company’s technological innovations. This new ad focuses on new technologies critics thought Lexus was not capable of designing and the Japanese automakers commitment to sustainability. “It is not about simply making incremental strides and improvements, but about taking giant leaps in innovation,” said Dave Nordstrom, Lexus vice president for marketing.

This new ad entitled “A New Era of Lexus Innovation” highlights the development process for the Lexus LFA’s V-10 and carbon-fiber components. The LFA’s high revving engine screams through the entire ad, while being put through hairpin turns on the track all the while the sophisticated components inside the car are explained. The soundtrack and narration add to the experience and overall the commercial is worth checking out. The sound of the 4.8-liter V-10 sounds absolutely flawless.

Check out the video after the jump!

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 |  Jul 29 2009, 1:20 PM

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What’s the best way to get people to stop talking about how much of a failure you were in Formula One? Why, announce that you’re building an environmentally responsible sports car, of course!

That seems to be the public relations campaign being waged by BMW today as BMW board member Dr Klaus Draeger reportedly told AutoTelegraf that the German automaker is working on a sustainable sports car concept that will debut at the Frankfurt Auto Show this Fall.

Rumors of such a vehicle first came to light several months ago when a BMW insider said that the company was working on an environmentally-friendly vehicle in keeping with some of the designs from the BMW M1 Homage (pictured above).

Earlier today BMW announced that it was pulling out of Formula One, citing several reasons, including the cost and the team’s lack of success. In a press release BMW also said that “Resources freed up as a result are to be dedicated to the development of drive technologies and projects in the field of sustainability.”

BMW’s efficient sports car concept will be the technical inspiration for future BMWs and take the automaker’s Efficient Dynamics philosophy to new levels. It will incorporate technologies like an auto start/stop system, electric power steering and even use regenerative braking. As a concept we’d look for even more green technology, like a hybrid powertrain.

The car’s “green” aspects won’t be limited to the engine either as both the interior and body of the car are likely to be made of sustainable materials.

Some related rumors point to BMW offering a limited edition coupe in 2012 with all of the company’s green technologies. That may not come to fruition, but we do expect sustainable sports car’s innovations to trickle on down through the BMW lineup in the near future.

[Source: MotorAuthority]