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Is America ready for another strange-sounding offshore nameplate? That answer seems irrelevant in light of Ssangyong’s new plans to introduce their vehicles in America by 2016, with a goal to be in the marketplace by 2013.
Ssangyong has a history of making fairly rugged SUVs that have been sold in global markets. While their previous generation of light trucks benefited from Mercedes-Benz’s engineering expertise, their most recent vehicles, including the Rodius minivan, were considered to be some of the ugliest cars of all time.
Parent company Mahindra hopes that Ssangyong can move 20,000 cars in the United States, but with Mahindra’s failed experiment at importing pickups into the United States still looming in the background, dealers who previously agreed to become Mahindra franchisees are on guard, with one telling Automotive News that he fears the Ssangyong plans may just be a trojan horse for the eventual importation of Mahindra trucks.