Volvo To Abandon “Premium” Strategy

Volvo To Abandon “Premium” Strategy
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Volvo‘s CEO Stefan Jacoby is calling for a new focus for Volvo, and wants to see the Swedish automaker abandon its position as a premium brand meant to compete with Audi, BMW and Mercedes-Benz. “Let’s ditch this talk about premium,” said Jacoby while speaking to Autocar magazine. “It sounds like a pricing strategy and it’s… Continue Reading...