AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
The Automotive Industry Creates Some Odd Bedfellows
Sometimes automakers have holes in their line-up bigger than Van Halen did in 1985. Due to a lack of time, resources or manufacturing facilities, the company looks for a quick fix. The solution? Grab a vehicle from another company that fills the void and rebrand it as their own. But like Wade Boggs in a New York Yankees uniform, these rebadged vehicles never look quite right. And, like any decision made by cobbling together bits and pieces from here and there, it doesn’t always work.
In the world of rebadging, Australian General Motors division Holden is king. The company will rebadge anything and everything for the Australian market. Since Holden could have a top ten list entirely their own, we’ll skip them. Instead, let’s focus on vehicles most in North America will recognise in either current or rebadged form. We are not talking platform engineered cars within a company or ones co-developed between two companies, but rather vehicle rebrand jobs that seem to come out of left field and are thinly disguised.
10. Volvo C30 - 2,827 Units Sold
After checking out the top 10 best selling vehicles of last year, it’s now time to take a look at the worst performers on dealerships lots.
It isn’t a huge surprise to see the Volvo C30 on the list at 10th place, considering the Swedish automaker decided to give the vehicle the axe at the end of 2012. The Volvo C30 was on the market for six years in North America and sold only 26,000 units.
Suzuki, everyone’s favorite forgotten automaker, is still alive and kicking, and set to bring a number of vehicles to SEMA, including two Kizashis and an Equator pickup truck.
First up will be the Kizashi Bonneville Special, a 500 horsepower turbocharged Kizashi that was able to hit nearly 204 mph at the famed salt flats, setting a new record in its class. Joining it will be the Delta Tech Kizashi, which is festooned with LED lights and a body kit from noted Cavalier tuner RK Sport, making it the polar opposite of the Bonneville Kizashi.
Finally, a customized Equator by ICON Vehicle Dynamics will appear, featuring a custom suspension, an exhaust header and an off-road wheel and tire package. SEMA may be the only time you ever see a Suzuki Equator, so if you don’t have a good reason to head to Vegas, you do now.