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To say Suzuki is struggling a bit in North America is an under statement. After posting record sales of 101,884 units in 2007, their sales took a drastic turn for the worse in 2009 when they shifted just 38,689 vehicles. 2010 is not looking good either as sales are again down by a lethal 42%.
At this rate, Suzuki could go extinct, but they are not going to give up that easy. To help boost their image and brand awareness, Suzuki is launching a whole host of new TV adverts promoting the Kizashi to catch your eye.
The new ads feature the Kizashi competing against cars like the Mercedes-Benz C300, the Audi A4 and the Volvo S40 – all vehicles that seem to be out of its league. The ads highlight the Suzuki’s better handling and braking and also value for money. For humor, they also pit the Kizashi against a stretch limo, a motorized sofa and a bubble wrap man!
These type of ads are nothing new. Back in the 1980′s, Hyundai used to have ads pitting their Stellar against the Mercedes-Benz E-class and more recently Hyundai brought ads of that type back.
Suzuki is ensuring people will see these ads, as they will be aired from Christmas day, and will be played next year during programs like American Idol and Dancing with the Stars.
Will these new ads help Suzuki sell more cars? Only time will tell, but do check out one of the ads below or hit the link to view them all.
[Source: Kizashi Kicks]