In this interesting new advertising campaign, Subaru’s American division targets the Chinese-American Market with the 2011 Legacy.
The ad called “Sweet Tomorrow” features a young Chinese-American couple, running errands and preparing for their home for the birth of their first child. It emphasizes safety and reliability of the Subaru brand preparing the couple for the next chapter of their lives.
“Making the right vehicle choice is a big decision for expanding families,” said Alan Bethke, director of marketing communication, Subaru of America, Inc. ”In fact, other than the arrival of the child itself, a car purchase is one of the biggest costs involved for new parents. It’s important that families choose a vehicle that provides safety and versatility and we wanted to show that in a unique and emotional way.”
Subaru seems to be on a roll lately, with this latest ad spot an emotional appeal, much like the teen driver’s “first time out” ad that first aired last August.
The “Sweet Tomorrow” ad is scheduled to run through October 2011.
Check out the video after the jump!