Lotus Debuts New Evora GTE By Swizz Beatz

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Lotus Debuts New Evora GTE By Swizz Beatz
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The Evora GTE is the most powerful Lotus to date, making 444 horsepower with a 3.5-liter v6, but track-bred performance isn’t quite enough to make it pop. Instead Lotus signed a deal with rapper/producer Swizz Beatz to collaborate on a special line of cars that have hiphop swag. This isn’t the first time an automaker… Continue Reading...

Swizz Beatz, The Perfect Man For Lotus [Video]

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In a fit of corporate community outreach, Lotus hired Swizz Beatz (Kasseem Daoud Dean) to head Lotus’s Creative Design department, which may sound like the plot to a screwball 80’s comedy (Gung Ho meets Trading Places?) but actually came with a press release. The rapper and hip-hop producer wasn’t just chosen to become Lotus’s spokesman—no,… Continue Reading...