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It really pays off to be connected into social media. And if you’re connected to Yokohama Tire Corporation, you could win a tablet computer.
During the upcoming Los Angeles Auto Show, the Yokohama Tire Corporation will be hosting a social media and digital express. For this contest, Yokohama will use Facebook and Twitter to give away a variety of prizes over the course of the 12-day show, including a tablet computer every day.
“This year, we really wanted to focus on providing education about tires in an interactive, engaging manner”, said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “Each day, visitors to Yokohama’s exhibit in the West Hall lobby will find a wide array of things to do while getting a chance to win some items such as Yokohama gear and the world’s most popular tablet computer.”
For Yokohama’s Twitpic Contest, a winner will be picked to win a tablet every day of the LA Auto Show (November 16-27). To enter, you need to take a picture anywhere inside the Yokohama LA Auto Show booth and tweet your photo. One lucky winner will be randomly selected at the end of the day.
Volkswagen is leading the rush to tablet-based publishing with the creation of a new magazine exclusively for the Apple iPad. Called “Digital Automotive Space” or DAS, the magazine can be obtained via a special app that can be downloaded by iPad users. The magazine will be published quarterly, and features articles, technical information and interactive images, like 360 degree views of cars, in 5 languages. Volkswagen plans to launch a web based version for standard computers sometime after the app’s launch.
Volkswagen has previously partnered with Apple for the 2010 GTI launch, introducing a driving game highlighting the car, while giving away six real GTIs to lucky players.
[Source: Edmunds Inside Line]