Honda CEO’s Pay Cut 20 Percent Following Fit Recalls

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Honda CEO’s Pay Cut 20 Percent Following Fit Recalls
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In response to the FIFTH recall of the new Honda Fit the company’s board has cut CEO Takanobu Ito’s pay by a whopping 20 percent! Continue Reading...

Honda President Commits to “Distinctive” and “Sporty” Vehicles

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Honda President Commits to “Distinctive” and “Sporty” Vehicles
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After having taken quite a beating with reviews of the new Civic, Honda has been on the offensive, promising updates while announcing its new “Earth Dreams Technology” plan to reestablish itself as a fuel economy leader. With the debut of the EV-STER electric sports car concept and confirmation that a new NSX is on the… Continue Reading...

New Honda NSX Rumored to Bow at Tokyo Auto Show, Go on Sale Next Year

New Honda NSX Rumored to Bow at Tokyo Auto Show, Go on Sale Next Year
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News broke last month that Honda CEO Takanobu Ito confirmed development of a new NSX. Now comes word that we could get our first look at the vehicle at the Tokyo Auto Show next month. If so, the new NSX might just be the best-kept secret in the auto industry. That vehicle would just be… Continue Reading...

Honda Plug-In Hybrid Coming in 2012, Next-Gen Civic Hybrid to Use Lithium-Ion Battery

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Honda Plug-In Hybrid Coming in 2012, Next-Gen Civic Hybrid to Use Lithium-Ion Battery
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Honda CEO Takanobu Ito has given a look at the direction Honda will be taking in the coming years, putting strong emphasis on small cars and hybrids. At his annual mid-year speech, Ito gave a rough outline of the Japanese automaker’s future direction, while dropping a few important notes about new products. Two important new… Continue Reading...

Next-Gen Honda Civic Delayed Until 2011

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Next-Gen Honda Civic Delayed Until 2011
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The next-generation Honda Civic will be delayed until 2011, possibly as a 2012 model year car. This will put the Civic significantly past the typical five-year cycle, stretching until six or possibly even seven years before the ninth-generation car debuts. The current Civic arrived back in September of 2005, making it already quite dated. Honda… Continue Reading...

Next-Gen Insight Will Beat Prius in Fuel-Economy Says Honda CEO

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Next-Gen Insight Will Beat Prius in Fuel-Economy Says Honda CEO
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Honda‘s newish Insight hybrid had a lot of buzz when it first launched, but in just a year it has since faded into oblivion. Sure it undercut the Prius in price, but it didn’t get near the mpgs, and wasn’t the sort of dynamic drive that people have come to expect from a Honda. We… Continue Reading...

Honda CEO “Not Satisfied” With Automaker’s Recent Performance

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Honda CEO “Not Satisfied” With Automaker’s Recent Performance
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Honda CEO Takanobu Ito criticized the “complacent” nature of his company at the Beijing Auto Show, taking aim at poor sales figures, a lack of product direction and a need to focus on improving the company’s hybrid systems. Honda’s market share slid by 0.4 percent, with Ito citing the disappointing sales of the Insight hybrid… Continue Reading...

Detroit 2010: Acura Hybrids Coming Says Honda CEO

Detroit 2010: Acura Hybrids Coming Says Honda CEO
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A brand desperately in search of a clear direction, Acura will soon deliver a hybrid model says Honda CEO Takanobu Ito. The announcement was made by Ito just prior to introducing the latest hybrid in the Honda lineup, the CR-Z. Ito did not comment on if an Acura hybrid would use Honda’s IMA (Integrated Motor… Continue Reading...

Report: Honda Planning Two-Mode Hybrid System for Larger Cars

Report: Honda Planning Two-Mode Hybrid System for Larger Cars
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Slowly, Honda appears to be learning how the hybrid marketplace works. In a recent interview Honda CEO Takanobu Ito said that the company is working on more powerful two-mode hybrid systems (like the one used by Toyota) that will allow for the car to operate using either gas, electricity or a combination of both. Currently,… Continue Reading...

Report: Next Generation Honda Civic Getting Major Last-Minute Changes

Report: Next Generation Honda Civic Getting Major Last-Minute Changes
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Honda is looking to make big changes across its product lineup, and the first model to go under the microscope is the next generation of the award winning and incredibly popular Civic. The Japanese automaker wants to make all of its vehicles more fuel efficient and less expensive, which will require significant changes to the… Continue Reading...

Report: Honda CEO Wants to Build Green Sports Car, Slams Lexus LFA

Report: Honda CEO Wants to Build Green Sports Car, Slams Lexus LFA
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Speaking to reporters at the Tokyo Auto Show, Honda CEO Takanobu Ito suggested that when the time is right he would like to build a “green” sports car. The Japanese automaker faces two big hurdles first, however: a lack of cash as well as insufficient technology. “Once we have that technology and once we have… Continue Reading...

Report: Honda May Move Fit Production to U.S.

Report: Honda May Move Fit Production to U.S.
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Honda is reportedly considering moving production of the sub-compact Fit to the U.S. Company president Takanobu Ito said the move is a “highly likely possibility.” The move makes good economic sense as the poor exchange rate between the U.S. dollar and Japanese Yen means that profit margins on the Fit are extremely slim. Moving production… Continue Reading...

Report: Honda CEO Calls Hyundai “Awesome”

Report: Honda CEO Calls Hyundai “Awesome”
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Japanese auto manufacturers consider Korea’s Hyundai to be their biggest threat, according to a report by The Associated Press. As automakers around the world struggle to survive the weakened economy and up-and-coming Chinese companies seek to make a name for themselves, Hyundai has emerged as a major player. “Hyundai is awesome,” Honda Motor Co. chief… Continue Reading...

Report: Honda Boss Says Acura Doesn’t Need a Conventional Rear-Drive, V8 Sedan

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Report: Honda Boss Says Acura Doesn’t Need a Conventional Rear-Drive, V8 Sedan
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Acura will not introduce a rear-drive, V8-powered luxury sedan as the automaker doesn’t need one. At least that’s what Honda president Takanobu Ito thnks. Ito told Automotive News that, “I don’t think we need a classic front-engine, rear-drive car.” Instead Ito believes Honda should chart its own course for Acura, which includes more fuel-efficient models,… Continue Reading...
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