Scion Shows its Wild Side with FR-S Targa, Slayer tC at SEMA

Scion Shows its Wild Side with FR-S Targa, Slayer tC at SEMA
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Slayer and Scion may not seem like they have anything in common, but hey, this is SEMA and we’ve certainly seen crazier cars and brand-tie-ups. The Japanese automaker is showing off its custom chops here at the show with a number of unique takes on its cars. Continue Reading...

Scion’s SEMA Showcase: FR-S, tC and xB

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Scion’s SEMA Showcase: FR-S, tC and xB
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Scion just unveiled the lineup of vehicles it’ll be showing off at SEMA next week. The brand’s tC, xB and FR-S models have received some notable aftermarket attention. Continue Reading...

2014 Scion tC, iQ, 10 Series Special Editions Priced

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2014 Scion tC, iQ, 10 Series Special Editions Priced
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Scion has announced pricing for its 2014 tC and iQ models, along with its 10 Series Edition models which celebrate the brand’s 10th anniversary. Continue Reading...

2012 Toyota Pro and Celebrity Race Lineup Announced

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2012 Toyota Pro and Celebrity Race Lineup Announced
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Each year, the city of Long Beach, California gets transformed into a motorsports-themed environment to make way for the Toyota Grand Prix of Long Beach. To kick off the festivities annually is the Toyota Pro/Celebrity Race and this year’s lineup of drivers has just been announced. The celebrities that will be piloting Scion tCs through… Continue Reading...

Scion.com Gets an Update in Time for the FR-S

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Scion.com Gets an Update in Time for the FR-S
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With the Scion FR-S destined to arrive on North American soil rather soon, it’ no surprise that the sub-brand for Japanese automaker, Toyota, decided to give its website a new identity. It appears that Scion hopes to give itself a more of a “grown up” image too with the FR-S’s arrival, which will undoubtedly be… Continue Reading...

Scion Series xB, xD and tC Make Appearances in Canadian Market

Scion Series xB, xD and tC Make Appearances in Canadian Market
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At the 2012 Montreal International Auto Show, Scion brought a trio of Release Series vehicles out to display for the Canadian market. This is the first time Scion’s Release Series vehicles have ever been to a Canadian auto show. Starting with the xB Release Series 9.0, the limited edition xB will only see 200 units… Continue Reading...

GReddy Building Turbocharged 2011 Scion tC For SEMA

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GReddy Building Turbocharged 2011 Scion tC For SEMA
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GReddy has always been a huge supporter of Scion and its vehicles, producing a turbo kit for the original tC when it first hit the market. In fact, their tC was one of the cleanest ones ever built, so it’s no surprise that they’re already all over the new generation 2011 Scion tC, R&D’ing new… Continue Reading...

Scion Releases Augmented Reality Racing Game To Promote 2011 Scion tC

Scion Releases Augmented Reality Racing Game To Promote 2011 Scion tC
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Not to be outdone by the folks at Nissan, Scion has released its own augmented reality experience on the Web to promote the all new 2011 Scion tC. And just to one-up their competition, Scion’s application utilizes Flash and works straight on the website instead of having to download an application. Plus, it’s an interactive… Continue Reading...

2011 Scion tC Will Officially Have No TRD Version

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2011 Scion tC Will Officially Have No TRD Version
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Rather than offer an entire TRD branded vehicle, those interested in performance parts for their 2011 Scion tC will have to pick and choose from Scion’s catalog in order to customize their brand new Scion tC. This clarification comes after a report that Scion would deliver an official TRD tC. The full parts catalog hasn’t… Continue Reading...

2011 Scion tC Tjin Edition Tuner Car Rendered by Gurnade

2011 Scion tC Tjin Edition Tuner Car Rendered by Gurnade
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As a brand, Scion has marketed its cars to a younger demographic that is interested in modifying/personalizing their vehicles. And with a new, second-generation tC model due out for 2011, it will be interesting to see if tuners continue to be drawn to Scions. In a definite sign of interest Gurnade (which specializes in high-quality… Continue Reading...

Titan Motorsports Scion tC Goes 3.996 at 182.45 mph in the 1/8th Mile [Video]

Titan Motorsports Scion tC Goes 3.996 at 182.45 mph in the 1/8th Mile [Video]
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Titan Motorsports has long been paving the way in the sport compact drag racing segment, setting records in their Street Tire Supra in the early 2000s, before moving onto the NHRA Sport Compact Pro RWD class with their Toyota Celicas. They then powered their way to 6-second passes on the quarter-mile before Scion jumped on… Continue Reading...

Scion and Dan Gardner Spec to Field Two-Car Effort in World Challenge Touring Car Class

Scion and Dan Gardner Spec to Field Two-Car Effort in World Challenge Touring Car Class
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Earlier today we reported that RealTime Racing would be taking their expertise to the new GTS class in World Challenge. So perhaps there’s a changing of the guard with a new manufacturer poised to enter the World Challenge Touring Car class – Scion Toyota’s youth brand is no strangers to all forms of motorsports, sponsoring… Continue Reading...

Report: Scion Sets September 2010 for Expansion into Canada

Report: Scion Sets September 2010 for Expansion into Canada
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Toyota Canada has announced that it will expand its product offering significantly in Canada with the introduction of the youth-oriented Scion brand in September of 2010. The launch will be targeted at several major markets including Montreal, Toronto and Vancouver. In total 45 dealers will be a part of the expansion. The Scion dealers will… Continue Reading...

Scion Coming to Canada

Scion Coming to Canada
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Eight years after the Scion brand was launched in the U.S., Toyota’s youth-oriented offshoot will open dealerships in Canada in 2010. With a dealership-within-a-dealership approach, Scions will be available at several Toyota stores in Toronto, Montreal and Vancouver. Expansion to other urban centers (or “centres” as they say in Canada) is expected but not yet… Continue Reading...
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