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The Tea Party political movement is sponsoring an entry in NASCAR’s Camping World Truck Series, with the red #89 truck driven by Chris Lafferty being rebranded as the “We The People’s” truck for the next two seasons.
The sponsorship will actually work in reverse from the usual arrangements, with sponsorship money actually going to the Tea Party, rather than the group paying to advertise on the car. The move comes as Congress defeated a proposal to remove the military’s $40-million sponsorship of three NASCAR racers, which were intended to be used for attracting recruits.
[Source: The Hill]