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 |  Jun 18, 10:45 AM

Team Hot Wheels is getting pretty clever in its viral videos, this time around calling upon Team Blue to take on the Wall Ride test.

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 |  May 29, 5:37 PM

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It may only have been a sideshow stunt to the main attraction at Indianapolis Motor Speedway, but what a stunt it was. Team Hot Wheels had promised a world record attempt, sending a specially prepared Baja-like truck down a 90 foot ramp, shooting it out across a 332 foot void before landing on the other side. The result? Success, with the mystery “Yellow Driver” ripping down the track (built to look like the bright orange Hot Wheels toy track) getting enough speed to clear a good portion of the ramp on the other side.

In doing so Team Hot Wheels now lays claim to the world record jump for a vehicle, besting the previous record by 31 feet.

As for the mystery driver? He was revealed to be none other than rally car racer and drifter Tanner Foust, who also happens to be one of the hosts of American Top Gear. Were you expecting maybe the Stig?

GALLERY: Team Hot Wheels Record Setting Jump

Fearless at the 500 01.jpgFearless at the 500 02.jpgTanner Foust.jpg

Watch the video after the jump:

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 |  Apr 13, 2:07 PM

Right from the pages of Evel Knievel’s childhood diary, we just learned that Team Hot Wheels is going to attempt a world record distance jump at this year’s Indianapolis 500.

Team Hot Wheels is a fairly new crew of stunt drivers, and on Sunday, May 29, they are going to break the current world record distance jump of 302 feet in a four-wheeled vehicle. This is a hell of a way to celebrate the 100th anniversary of the Indianapolis 500 (way better than hiring a clown or petting zoo). The driver will speed down a 90 ft. ramp that is suspended to 10-story high door (100 feet tall) and will take flight across the infield of the Indianapolis Motor Speedway.

No word on who will be behind the wheel, but we bet kids and adults alike will be holding their breath as that brave soul makes the gravity-defying feat.  This is all a part of Hot Wheel new marketing campaign to appeal to adults as well as to kids (just look at this billboard and tell us you don’t wish you could rev up the minivan for a loop around the track).

“The essence of this multi-year, multi-platform campaign is all about taking the feelings you experienced when playing with Hot Wheels as a kid and bringing them to real life in full scale,” said Simon Waldron, vice president of marketing for Hot Wheels. “By featuring an epic vehicle stunt at this year’s centennial anniversary of the Indy 500, we are engaging fans with a jaw-dropping moment in a way that only Hot Wheels can.”

[Source: Autoblog]