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Mopar Drops Drifting Sponsorship

Formula D future uncertain for long time Mopar racer Samuel Hübinette

 |  May 21 2009, 12:04 PM

DodgeChallengerFormulaDriftCar.jpg

As a part of Chrysler’s restructuring plan it has announced that Mopar will cease its sponsorship of the NuFormz Racing team and driver Samuel Hübinette.

The writing has been on the wall for quite some time now as Chrysler has been seeking every area where it can cut costs. Additionally, a strong sign was when Hübinette took to the track during the first round of the Formula D series in Long Beach in a Dodge Viper – and not the Challenger (pictured above) that Mopar debuted at the 2008 SEMA Show.

“As a part of Chrysler’s comprehensive restructuring plan to revitalize our business and succeed as a stronger car company, we’re rigorously reviewing all expenditures and making tough business decisions,” said Mike Accavitti, Director of Brand Marketing and Strategy at Chrysler. “The decision to end Team Mopar’s sponsorship of NuFormz Racing was difficult because of our long-term relationship with the ream and all of the success we’ve enjoyed competing in Formula Drift.

Driving for Mopar, Hübinette won the first ever Formula D contest and holds the title of the most outright victories. He won the championship in 2004 and 2006 and was a runner up in ’05 and ’08.

“I had a great eight-year run as a member of the Team Mopar family and want to thank the company for all the great memories I’m taking away,” said NuFormz Racing team owner Shaun Carlson. “It’s a tough decision, but given the current economic environment inside and outside of racing, I certainly understand it.”

The sponsorship contract will be terminated after the next event in New Jersey on June 5/6.

Official release after the jump:

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