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It’s the kind of outside-the-box thinking one might hope for with a brand launching into Formula One racing for the first time. Although the Lotus name has been around in F1 since 1958, there’s an important distinction: Team Lotus and Lotus weren’t exactly the same group.
The name disappeared from the sport between 1994 and 2010 when it came back under license to Tony Fernandes, an entrepreneur best known for turning once-failing Air Asia into a successful publicly listed company. For the upcoming year, Lotus will run under their own name, while Fernandes’ team will re-emerge as the Caterham F1 Team.
The Caterham CT01 car made the news last week after its photos leaked a day early onto the internet. We don’t have much information on the Lotus car yet, but we do know that 2007 Formula 1 world champion Kimi Raikkonen will be at the wheel.
Watch the teaser below.
Mercedes-Benz is going guerilla with its marketing tactics for the new A-Class by placing camouflaged cars around Germany stamped with QR (Quick Response) codes to give those lucky enough to scan them a chance at some prizes.
While that’s good news for a bunch of lucky Germans, the rest of us will have to settle for a new video showing the body shape, headlights and bits of bumper. The video is just a small teaser for the full reveal which will happen in Geneva this March.
If you’re in Germany and see one of the “specially marked” vehicles, whip out your smart phone and scan the code. It could lead to a visit to witness the A-Class debut in person.
Last month our spy photographers spotted a camo-wrapped A-Class being tested but we weren’t sure about the mechanical details. Since then we’ve learned that it will likely feature a 1.8-liter turbocharged four cylinder mated to a seven-speed dual-clutch transmission. Most models will feature front-wheel drive, though the AMG variant will get 4Matic treatment.
Expect to hear about the A-Class hitting the road in Europe by the end of the year, but not in the U.S. until mid 2013. There will, however, be a four-door coupe hitting the American market based on the same drivetrain later this year.
We’ll be covering the A-Class reveal as well as other breaking news from Geneva starting on March 6.
Watch the promo video after the jump.
[Source: Motor Authority]