General Motors has reached an agreement with the Penske Automotive Group on the sale of its Saturn brand. An official announcement is expected to be made by both parties later today.

The Penske Automotive Group was thought to be one of the front-runners in the bidding war, which also reportedly included Nissan/Renault, Mitsubishi and investment firm Telesto Ventures.

The news comes just days after GM sold off its Hummer brand to Chinese industrial equipment manufacturer Tengzhong.

The Penske Automotive Group is comprised of several key automotive related companies and boasts the second largest dealer network in the U.S., accounting for sales of 171,872 vehicles in 2008.

Penske also distributes the SMART car throughout the United States under a deal with Mercedes parent company Daimler.

As a former race car driver, Roger Penske continues to be involved in motorsports, and currently runs teams in three major racing series: the NASCAR Sprint Cup, the American Le Mans Series (ALMS) and the Indy Racing League (IRL).

The sale of Saturn would leave GM with just the Swedish brand Saab to dispose of. It has been reported that buyers for Saab have been narrowed down to just two: Swedish supercar maker Koenigsegg and the U.S.-based Renco Group.

The news was reported this morning in the New York Times, which also said that after an initial contract with GM runs out, the Penske operated Saturn brand is expected to sell Renault vehicles in the United States. Does this mean North America will finally get cars like the Clio and Megane…. or even the Megane R.S.? (pictured above)

[Source: New York Times]

With news of a tentative deal to sell off Hummer coming yesterday, GM still hasn’t made any decisions about its Saturn or Saab brands – but apparently it has plenty of offers to entertain.

GM CFO Ray Young said that Saturn has as many as 16 suitors, while the Swedish Saab brand has three.

The list of Saturn buyers is reported to include Penske Automotive Group, Malcolm Bricklin, Mitsubishi, Nissan/Renault and investment firm Telesto Ventures.

Young did say that it is interested in working with the Saturn buyer when it comes to vehicle assembly.

As for Saab, Swedish business paper Dagens Industri is reporting that the three buyers are U.S. financier Ira Rennert and his Renco Group, Fiat and Swedish supercar maker Koenigsegg.

[Source: Detroit Free Press and Reuters]

Oddly, it seems as though Saturn is far more interesting and far more loved as the up-for auction arm of a doomed for bankruptcy company than it ever was as regular old car brand. To date the Penske Automotive Group, automaker Nissan/Renault and investment firm Telesto Ventures have all been cited as potential buyers. Now we can add Mitsubishi to that list.

According to a report in the Detroit News the Japanese automaker is in talks with GM to supply its vehicles to the existing Saturn dealership network. The move would see Mitsu expand its number of dealerships in the U.S. by 380 – up from the current 430 dealerships.

The move seems unlikely as Mitsubishi is suffering in the current economic downturn. In April the company sold just 3,919 vehicle in the U.S., down 55.9 percent from the same month in 2008.

Mitsubishi is, however, eager to gain a larger percentage of the U.S. market and until recently was even engaged in talks with Chrysler to bring a small electric car called the Peapod Mobility to the U.S.

The company does appear to be beefing up it’s product line and rebranding its existing products. Company representatives have made it clear that the i MiEV electric micro-car (pictured above) will come to North America and a coupe version of the car has been explored in concept form. Additionally, Mitsu recently launched the Sportback version of the Lancer. As far as rebranding, the company is finally picking up on the success of the Lancer and Evo models and is giving that look to the rest of its line. We’ve already seen it with the 2009 Eclipse and the next generation Outlander promises to have an Evo-style nose.

[Source: Detroit News]

The possibility that Penske Automotive Group may in fact purchase the Saturn brand from General Motors has just increased significantly. Penske has acquired the services of former Chrysler President Tom LaSorda as an adviser on the bid.

Penske is the second largest dealership group in the U.S. and also distributes the SMART brand of cars in the U.S. for Mercedes parent company Daimler.

The Detroit News is reporting that the Penske bid may involve other partners, including Serra Automotive Inc. and the Suburban Collection. Serra Automotive is the 15th largest dealership group in the U.S. with 21 stores in six states. The Suburban Collection is the 13th largest group and boasts 7 Saturn dealerships.

While many of GM’s brands have received little attention from prospective buyers the list of parties interested in Saturn seems to grow daily. Bloomberg is reporting that Canada’s Magna International is interested in Saturn, while other recent reports indicate Renault/Nissan is interested.

Saturn has said it has engaged in talks with the investment firm Telesto Ventures about a possible sale.

Currently GM is eager to part with Saturn as it faces a June 1st restructuring deadline.

[Source: Automotive News]

The sale of Saturn to Nissan-Renault could see cars like this Mégane Renault Sport roaming U.S. streets.

The rumor mill keeps churning out new and exciting candidates interested in buying GM’s Saturn brand. The most recent speculation is that Nissan/Renault might be interested.

The Wall Street Journal is reporting the Nissan-Renault interest in Saturn, while Bloomberg says that company may team up with the Penske Automotive Group (rumored yesterday to be an interested party) to take over the brand.

With Nissan struggling worldwide the thought of such a buy seems unlikely and yet it may pave the way for Renault to bring its lineup of fuel-efficient compact cars to North America. Currently the Saturn brand has 400 dealerships in the United States and Canada that could be used to distribute Renault products like the Clio and Megane… or even performance versions like the 250hp 2.0-liter turbocharged Mégane R.S. (shown above).

While French vehicle might not normally be attractive to North American consumers, the Renault brand has a strong awareness with younger consumers due to the Gran Turismo video game series.

Under the latest General Motors viability plan, Saturn is scheduled to be sold by the end of the year.Currently GM says that is has several offers, the most recently publicized ones being from Penske Automotive Group and Telesto Ventures, which would transform the Saturn dealership network into a retail chain selling several brands of foreign-made cars.

[Source: AutomotiveNews]

A group of investors known as Telesto Ventures has put forward a serious proposal to purchase Saturn from General Motors and turn it into a network of retailers selling vehicles from foreign manufactures.

The business plan would have the Saturn continue selling GM-sourced products until 2011 at which point the dealer network would act more like a chain of retail stores, selling different economical and environmentally-friendly vehicles that would keep their distinct brand names.

John Pappanastos, a spokesman for Telesto, a group which includes private equity firm Black Oak Partners LLC, described the business model as being similar to the Best Buy electronics chain. “Customers deal with Best Buy because of the customer experience not because they are the only place to buy a Samsung or a Sony TV,” he said.

As that statement implied, the Telesto business model would permit these vehicles to be sold by other retailers as well.

Currently Pappanastos says Telesto is in talks with several foreign manufacturers.

As far fetched and unconventional as the proposal sounds, Telesto is quite serious and General Motors generally interested. GM spokesman Steve Janisse described the proposal as “very interesting and told Automotive News that, “I can tell you this is one of the interested parties with Saturn and we have been working with them throughout this process. There are other interested parties as well who we’re working with. But I can’t speculate on where all this will go.”

This news comes at a particularly interesting time as today a Saturn task force was scheduled to present a select group of Saturn dealers will a proposal to spin Saturn off as a separate company.

[Source: Automotive News]