Five-Point Inspection: 2015 Lexus RC 350 F-Sport

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Five-Point Inspection: 2015 Lexus RC 350 F-Sport
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Lexus executives are keen to reinvent the brand. Toyota’s platinum-clad luxury division has earned a well-deserved reputation for quality and reliability, but the car-buying public at large also perceives it as being pretty dull. Continue Reading...

Nissan 360, Stay Tuned for More…

Nissan 360, Stay Tuned for More…
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In case you were out of town last week or otherwise incapacitated by some sort of mysterious food-borne illness, the news cycle was dominated by Pebble Beach; in fact it practically overwhelmed all of  AutoGuide.com. Continue Reading...

One in Ten New Car Buyers Don’t Take a Test Drive

One in Ten New Car Buyers Don’t Take a Test Drive
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You wouldn’t buy a pair of shoes before you made sure they fit your feet, so why would you purchase a car without a test drive? According to a Maritz Research study,  11.4 percent of new car buyers did not take a test drive before purchasing their vehicle. Continue Reading...

Chevrolet Gives 3-Day Sonic Test Drive To People With Social Media Klout

Chevrolet Gives 3-Day Sonic Test Drive To People With Social Media Klout
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Chevrolet is using social media as a “sampling source”, so if you’ve got some pull on social media hubs, you could be sampling the Chevy Sonic for three days. Working with Klout, a company that rates and ranks a person’s “social influence,” Chevrolet is trying out a new kind of sampling program for people with… Continue Reading...

Yokohama Tire Corporation Opens Ride And Drive Event To Consumers

Yokohama Tire Corporation Opens Ride And Drive Event To Consumers
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Experiential ride and drive training programs offered by the Yokohama Tire Corporation have been an annual event for dealers, but now the company is thinking about opening up these events to the general public. Recently, the California-based tire manufacturer invited a group of local car club enthusiasts to one of its special ride and drive… Continue Reading...

Saab Contributes $50 Per Test Drive to Make-A-Wish Foundation

Saab Contributes $50 Per Test Drive to Make-A-Wish Foundation
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You can help make a wish come true by test driving a Saab. If you’re after that warm, tingly feelings this holiday season, head to a Saab dealership, because the automaker will donate $50 to the Make-A-Wish Foundation each time a prospective customer test drives one of its cars before January 3rd. Not only is… Continue Reading...

Ford Facebook Contest: Win a Chance to Drive the 2012 Focus in Madrid

Ford Facebook Contest: Win a Chance to Drive the 2012 Focus in Madrid
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Admit it – you’ve read a car review and thought to yourself: “I would love to have that job,” or “I could do that.” Now you’re in luck – Ford is about to make your budding journalistic dreams come true. Ford has just announced a contest where one lucky consumer can win a chance to test drive… Continue Reading...

Nissan Takes To The Streets With Leaf Test Drive Campaign

Nissan Takes To The Streets With Leaf Test Drive Campaign
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The electric car is still a hard sell for a significant part of the population, and for those who are still skeptical, Nissan has something geared towards them, with a massive campaign designed to get “thousands” of people test driving the Nissan Leaf. The test drives will occur alongside traditional media buys. The buzz for… Continue Reading...
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