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 |  Jan 17 2011, 2:47 PM

Going once, going twice, sold… to the Texas driver who wants to let everyone know he’s BIG TEX. Over a thousand Texans got in on the fast-paced bidding action last week at the first-ever auction of license plates in Texas.

Presented by My Plates, the Great Plate Auction took place at Cowboys Stadium last Thursday night and set new records to boot. About 33 plates went for a total of $138,650 (about $78,422.50 of that goes to the state general revenue fund). Bringing in the most money was FERRARI, which set the record for most expensive plate ever sold in Texas at $15,000. Following behind was COWBOYS ($11,500), GOHORNS ($10,500) and RANGERS ($10,000).

There was also a Bidder’s Choice plate available, where the winner could choose up to seven letters to put on their plate. And it’s not too late to get your own – if you live in Texas and are interested in getting a custom 7-letter plate, My Plates has personalized plates to order at www.myplates.com, starting March 7 until March 14.

After the jump, you can see the 33 auction plates were and what they sold for.

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