In most respects Cadillac now has the cars it needs to succeed, but it’s still facing an image problem generated due to decades of sub-par products. To help freshen the image, GM’s luxury division has launched a new marketing campaign for Cadillac and invented a new slogan for the brand: The Mark of Leadership. And while Cadillac is still really just aspiring to be like its German and Japanese rivals, when it comes to cars like the CTS-V, it’s hard to deny Cadillac is a leader in certain segments.
Three new commercials have been released so far for the CTS, CTS-V and SRX, with plenty of lights, night shots and sexy urban settings. The ads are definitely fast paced and show Cadillac’s desire to appeal to a younger demographic.
Check out the videos after the jump