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Fiat will look to reinvent its struggling Lancia brand at the Geneva Auto Show, breathing some life into the marque by unveiling its new flagship luxury sedan.
Rather than an all-new vehicle or some small European-style model, the new Lancia luxo-barge (rumored to be called Thema) will be a direct result of Fiat’s takeover of Chrysler. That being said, the Thema will actually be a rebadged version of the Chrysler 300. Hardly a volume model, Fiat hopes to sell 10,000 to 15,000 units in Europe, using the car as a way to boost the brand’s image.
Power for the Thema will come from a 230-hp 3.0-liter V6 turbodiesel, and while that’s likely to be the most popular engine choice, Lancia will also offer both the V6 and V8 engines available in North America.
In addition to the Thema, Lancia will also unveil a new version of its Ypsilon model, which will be offered as both a five-door and three-door, with the new model expected to help grow the brand’s overall sales from 112,000 last year to 300,00 in 2014.
[Source: Automotive News]