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The Epcot Center, Walt Disney World’s theme park dedicated to human achievement, has renewed its long-term business relationship with GM and are making plans to overhaul GM’s “Test Track” amusement ride this year to re-open as the new Chevrolet Design Center. GM will also be involved with Walt Disney Imagineering of the development of the ride.
The Test Track ride opened for the public in 1999, and was intended as a ride that would educate the public of how prototype vehicles undergo a series of tests for evaluation as the visitors ride in futuristic cars rolling along inside a “GM testing facility.” The new Design Center amusement ride at Epcot will remain similar to Test Track but replaces the testing of a generic prototype with a new concept that allows visitors to design and create their own vehicles as well. Guests use interactive design and styling workstations to make up their own vehicles, and then hop aboard to experience their thrilling creation on the twisting and turning ride-course. This design workstation area is very similar to the queue elements that Walt Disney World has added to attractions in order to make waiting in line a more engaging experience. After the ride, riders can view the score their prototype received out on track to determine how well it did.
According to George Aguel, Senior Vice President of Corporate Alliances for the Walt Disney Company, “We are excited to renew our long-term alliance with General Motors. This unique agreement extends collaboration between two of the most recognized brands in the world, a relationship that spans over 30 years. The re-imagined Test Track Presented by Chevrolet will continue our shared goal of providing unique and innovative experiences that engage Disney guests in exciting and interactive ways.”
The GM Global Chief Marketing Officer Joel Ewanick adds, “As a global brand, Chevrolet is looking forward to welcoming Guests from around the world to the re-imagined Test Track. The best of Disney and the best of Chevrolet will come together to bring Guests an immersive experience in the design process of the vehicles they see on the road today and will see in the future.”
An official opening date for the Chevrolet Design Center at Epcot has not been announced.
GALLERY: GM at Epcot
LEGO has to be the best toy ever! You can build anything with those colorful little bricks – including a full-sized Ford Explorer. It’s on display at the Chicago Assembly Plant, but will be making it’s way to the new Ford Driving School at the LEGOLAND Florida Theme Park.
Made from more than 380,000 LEGO bricks, the bright red LEGOLAND Florida edition Explorer was created by 22 designers (you have a great job if you get to build a LEGO car and get paid for it). It tips the scales at 2,654 pounds and sits on a 768-pound interior aluminum base.
It’s sitting pretty at Ford’s Chicago plant, which produces the Explorer, but will soon be making the trip across country to Florida. It’ll make the journey in a trailer with transparent sides, offering motorists a unique change of scenery. The LEGO Explorer’s final destination is the new 150-acre LEGOLAND Florida theme park just outside Orlando. If you’re planning a trip there, you’ll find this attraction in front the Ford Driving School for children.
“Ford is excited to support the alliance between LEGOLAND Florida and the Southeast Ford dealers. The LEGOLAND Florida Explorer and the Ford Driving School attraction are great opportunities to showcase our products and safety messages to families and visitors in a unique way,” said Tracy Magee, Ford Experiential Marketing manager.
The new LEGOLAND opens its gates on October 15, and will feature than 50 family-focused rides, shows and attractions and a historical botanical garden. Using more than 50 million LEGO bricks, the park is divided into 10 themed entertainment zones. One of those zones is the Ford Driving School, where kids can get behind the wheel and feel what it’s like to drive.
Watch a time-lapsed video of the making of the LEGO Ford Explorer after the jump:
Ferrari is already a merchandising juggernaut, having opened a number of stand-alone boutiques as well as their vaunted showrooms, where mere mortals are unable to buy a new car without jumping through hoops. The next step in this global empire was a theme park, and where else to do it but in the United Arab Emirates, international playground for the fabulously wealthy. Situated on Yas Island in Abu Dhabi (which, unlike its neighbour Dubai, is financially solvent), the theme park is conveniently perched across from the Yas Marina F1 circuit, and features over 20 Ferrari themed attractions, including the worlds fastest roller coaster, capable of reaching speeds of up to 149 mph. Six Flags this ain’t.
[Source: Inauto News]