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 |  Aug 30 2011, 6:00 PM

Kia Motors is participating in an 8,000 mile trip with the 2011 Optima Hybrid sedan in an effort to break the Guinness World Record for the lowest fuel consumption in a hybrid car.

Drivers Wayne Gerdes and Chris Bernius will drive through 48 states in 16 days. Both drivers are experienced fuel economy drivers and the 2011 Optima Hybrid is bone stock, in accordance to Guinness’ strict rules. The Optima set off from Kia’s plant in West Point, Georgia on August 26 and is scheduled to conclude its drive on September 10 in South Carolina.

“Fuel economy is becoming increasingly important to car buyers all around the world, and the Kia Optima Hybrid is one of our latest models to address this consumer requirement,” Senior Executive Vice President & COO of Kia Motors Corporation Thomas Oh, said.

Currently, the Guinness World Record for lowest fuel consumption in a hybrid car was set in October 2010 using a Toyota Auris Hybrid. Amazingly, the Toyota covered 307.58 miles while only using 4.53 gallons of fueling, achieving 67.89 mpg.

GALLERY: Kia Optima

Next generation Kia Optima (front)(2).jpgNext generation Kia Optima (front).jpgNext generation Kia Optima (side)(2).jpgNext generation Kia Optima (side).jpg

[Source: Left Lane News]