Auto News
AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.

14/01/2010 | By: Colum Wood

BuickEnclaveReveal06.jpg

General Motors is asking Tiger Woods for its cars back, after an agreement with the golf star ended two weeks ago. A contract between Woods and GM’s Buick brand expired in 2008, but the controversial golfer was allowed access to GM products, including the Cadillac Escalade SUV that he so famously crashed in his Florida neighborhood. A clause in the contract that allowed him access to those vehicles expired on December 31st.

The Escalade, which also had its windows smashed by Woods’ wife Elin Nordegren, will reportedly be fixed and sold. Woods also reportedly has a Buick Enclave (which he is shown posing next to, above) for personal use.

Since the Tiger Woods scandal first broke, numerous sponsors have separated themselves from the world’s richest golfer including AT&T, Accenture and Gillette, while Tag Heuer is limiting its use of Woods in their ads, while Gatorade has put a hault on a special line of Tiger Woods-branded drinks.

[Source: USA Today]

GM & Tiger Woods No Longer Golfing Buddies, but Still Friends

General Motors ends Woods’ lucrative endorsement deal

05/01/2009 | By: Colum Wood

BuickTigerGolfBag01.jpgBuickEnclaveReveal02.jpg

As of December 31, 2008, General Motors ceased its endorsement deal with Tiger Woods after nine years. The deal, reportedly worth up to $7-million annually, ended due to several factors, including the current hardships in the auto industry. A joint press release also stated that Woods is eager for more personal time after the news that he and his wife are expecting their second child.

The sponsorship agreement that saw the 14-time major winner endorse Buick products in the USA, Canada and China.

“Tiger has been a great friend to GM and a fantastic asset through the years helping to bring consumer awareness to many new GM products,” said Mark LaNeve, General Motors North American Vice President of Sales, Service and Marketing.

In a statement, Woods returned the good will, stating that, “I am very proud of the long standing partnership I’ve had with GM and have enjoyed being a part of the company’s dramatic product evolution. We’ve had a lot of fun together and I participated in some unique and rewarding activities. We’ve enjoyed a tremendous partnership over the years and we will maintain strong ties with the many people at GM we call friends.”

Official release after the jump:
Continue Reading…