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Justin Timberlake as an IT specialist: worst idea ever? Audi apparently doesn’t feel the same way we do. We feel that nothing can come close to BMW’s The Hire series of Internet films, the other German luxury car maker seems to think that putting an ex-N’Sync member behind the wheel of an A1 to “save a life” will sell more cars. The series is called The Next Big Thing.
Here’s the synopsis, straight from Audi:
“Justin Timberlake is John Frank, a straight-laced IT specialist. He meets the mysterious Toni, played by Dania Ramirez. John can save her life. More is revealed in steps – that’s the idea. The tension builds until the finale – the final episode. There’s never a dull moment between episodes on the Internet, either. Interactive elements provide secrets, details and background about each episode: users get to know the characters, see the film from unusual perspectives, and flashbacks fill in the plot.”
Right. If you’re so inclined, you can view each episode here. And the reasoning behind the films?
“The timing for the film was not chosen at random, as you will be able to order the A1 soon,” said Peter Schwarzenbauer, Audi Board Member for Marketing and Sales. “The film is action-packed and entertaining, perfectly suited to the young target group of our A1. At the same time the movie provides kind of a virtual test drive: it shows skillful handling, technical refinement and presents the self-assured design of the A1.”
It could be worse: they could try and promote the car using an iPhone app. Oh. Wait. That totally happened. My bad.
See part 1 of 6 after the jump. And just a reminder, you can’t buy an A1 if you live in North America – because we’re not getting it.